The U.S. regional airline industry makes most of its money on basis of partnerships with major U.S. airlines. The whole market is characterised by a strong competition, a trend for consolidation and financial problems especially of the major airlines following the terrorist attacks on 09/11/2001. Analyzing the competitive situation the forces of suppliers, rivalry among competitors and especially buyers (customers, and contract partners) turn out to be strong. Several factors will cause change indicating severe impacts on the whole industry. SkyWest Inc. turns out to be a key player in the U.S. regional airline industry and is a candidate for further acquisitions. On the short run the price of growth is an increase in debt and a decreasing net profit margin due to rising operating costs. Several recommendations could help SkyWest Inc. to further extending the Group's leading edge over its competitors.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Table of Contents
- List of Abbreviations
- List of Figures
- List of Tables
- Introduction/Problem Definition
- Objectives
- Methodology
- Main Part
- Dominant Characteristics of the US Airline Industry/Relationship Between National and Global Airline Industries
- Application of Porter's Five Forces Model
- Rivalry Among Competing Sellers
- Firms in Other Industries Offering Substitute Products
- Buyers
- Potential New Entrants
- Suppliers
- Factors causing change for the regional airline industry - impacts of change
- Key Success Factors (KSF) Determining Success in the Regional Airline Industry
- SkyWest Inc.: Strategy and competitive advantage
- SkyWest Inc.: A SWOT-Analysis
- SkyWest Inc.: Analysis of Financial Data
- Recommendations and Conclusion
- Appendix
- ITM Checklist
- Bibliography
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text aims to provide a strategic analysis of the US airline industry, focusing on the regional airline sector and the position of SkyWest Inc. within it. The analysis investigates key factors influencing the industry, evaluates the competitive landscape, and examines SkyWest's strategic positioning and financial performance.
- The dominant characteristics of the US regional airline industry and its relationship with the national and global airline industry.
- The competitive dynamics of the regional airline industry as revealed by Porter's Five Forces Model.
- The factors causing change in the industry and their potential impacts.
- Key success factors determining success in the regional airline industry.
- SkyWest Inc.'s strategy, competitive advantage, and financial performance.
Zusammenfassung der Kapitel (Chapter Summaries)
The text begins by introducing the US global airline industry as a mature business facing consolidation, fluctuating demand, and increasing operating costs. The regional airline sector, however, presents a slightly more favorable situation, serving as feeders for major airlines and benefiting from the consolidation of national and global airlines. The introduction also outlines the objectives of the analysis and the focus on SkyWest Inc., a leading player in the US regional airline industry.
The analysis then delves into the dominant characteristics of the US regional airline industry and its relationship with the national and global airline industry. It examines the impact of factors such as technological advancements, government regulations, and the changing travel patterns of consumers. The text also applies Porter's Five Forces Model to evaluate the competitive dynamics of the regional airline industry, analyzing the forces of rivalry among competitors, substitute products, buyers, potential entrants, and suppliers.
Further chapters explore the factors causing change in the regional airline industry and their potential impacts, identifying key success factors that determine success in this competitive market. The text then focuses on SkyWest Inc., examining its strategy, competitive advantage, and financial performance through a SWOT analysis and a detailed review of financial data.
Schlüsselwörter (Keywords)
The primary focus of this text is on the US regional airline industry, particularly SkyWest Inc. Key terms include: consolidation, competition, Porter's Five Forces Model, key success factors, SWOT analysis, strategic positioning, financial performance, debt ratios, net profit margin, and growth strategies. The analysis explores the industry's characteristics, competitive landscape, and the impact of change, aiming to identify strategic insights and recommendations for SkyWest Inc.
- Quote paper
- Holger Bodenmüller (Author), 2011, SkyWest and the US regional airline industry, Munich, GRIN Verlag, https://www.grin.com/document/271651
