In all modern societies, retailing occupies a splendid position in the economies. Nowadays, more retailing firms further expand their retailing scope and confront with development of retail globalisation. A lot of global and globalising retail firms are much timid to face the challenge then those faced by other firms in different industries. Innovations as the responsive to the characteristics of particular national market and comprehensive aggregations of markets such as mature market and less developed market are important to the achievement of global and globalising retailers. Under this background, this literature view focuses on the topics of the retail innovation in globalisation environment, in order to determine the challenges and opportunities that the retail firms faced if they want to become Global Company, how the challenges could be transformed into opportunities with retailing innovations and where innovation is necessary to overcome particularly mature market and less developed market.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Review of retail innovation in the global environment
- Retail globalisation
- New challenges
- Importance of retail innovation
- Challenges in mature market and less developed market
- Conclusion
- Reference
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This literature review examines the challenges and opportunities faced by retail firms seeking to become global companies in an increasingly globalized marketplace. It specifically focuses on the impact of retail innovation in addressing these challenges, particularly in mature and less developed markets.
- Retail globalization and its implications for retail firms
- The importance of innovation in the global retail environment
- Challenges and opportunities related to consumer characteristics in different markets
- Industry-specific challenges and opportunities in global retail, including competition, technology, and supply chains
- The impact of legal, political, and regulatory factors on retail innovation and internationalization
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter introduces the concept of retail globalization, contrasting it with previous notions of retail internationalization. It emphasizes the growing importance of expanding retail operations into global markets, driven by factors such as limited domestic growth potential and the desire to reach a wider customer base. The chapter also lays out the structure of the review, focusing on retail globalization, new challenges in the global process, the importance of retail innovation, and challenges in mature and less developed markets.
The second chapter delves into the specifics of retail globalization, highlighting its role in distributing and marketing consumer goods on a global scale. The chapter discusses the influence of global retailers on both the marketplace and the supply chain, emphasizing their significant buying power and impact on supplier development. It also explores various definitions of retail globalization, highlighting the transfer of retail knowledge and the establishment of overseas operations as key elements.
The third chapter examines the new challenges faced by retailers entering the global marketplace. These challenges are categorized into three broad areas: consumer-based, industry-based, and legal, political, and regulatory based. The chapter explores the importance of customer engagement in innovation, the impact of competitive landscapes and technological advancements, and the influence of regulatory environments on international retail operations.
Schlüsselwörter (Keywords)
This review focuses on the core concepts of retail globalization, retail innovation, and the challenges and opportunities associated with these concepts in diverse market environments. It explores themes like customer engagement, global supply chains, and the influence of regulatory environments on retail firms seeking to establish a global presence.
- Quote paper
- Qi Le (Author), 2013, A critical review of retail globalisation, Munich, GRIN Verlag, https://www.grin.com/document/272203
