"Living Ideas – Connecting Lives"
"We promote cooperative development with the region, assume responsibility for our employees, and create added value for our customers."
This is the brand-new motto of the fresh corporate identity program of Flughafen München GmbH (FMG) introduced in January 2014. At the first glance it appears as a nice sounding slogan but there is more behind. It stands as a symbol of the entire Corporate Social Responsibility (CSR) strategy at Munich International Airport (MUC).
It is CSR which has gained increasing importance in the global corporate environment mainly driven by changing expectations of the society towards the economy. And it is FMG which became a pioneer in CSR commitment and reporting of airports very early. By the end of 2015, MUC intends to be the most sustainable airport of the world. Especially in regard of reporting on CSR the airport operator is already second to none and has ambitious plans in order to satisfy their multi-dimensional stakeholder interfaces in the future.
This research paper is going to describe key elements of CSR reporting of airports and FMG in particular. The overall structure of this paper uses the annual "Perspectives 2012" report of FMG and additional company and airport industry related publications.
After briefly introducing FMG as a company I will assess the CSR reporting practices of the airport operator in detail. An overview of the CSR reporting quality of FMG is given. Additionally,essential information are identified which shall be included in a publication in order to provide successful CSR reporting. In a second step I will now go into more detail by chronologically assessing the most current CSR report of FMG by highlighting and discussing
specific topics. Furthermore I will describe the efforts of FMG to increase the social involvement of own employees by encouraging their interest in voluntary projects. Based on the findings, a conclusion emphasizing the importance of CSR in regard of public perception of FMG as a future-oriented airport operator is given.
Inhaltsverzeichnis (Table of Contents)
- 1 Introduction
- 2 CSR Reports and Airports
- 3 The Company
- 4 CSR Reporting at Munich Airport
- 4.1 FMG Reporting Practices
- 4.2 CSR Reporting Excellence
- 4.3 Perspectives 2012 - A Review
- 5 Volunteer Contribution of FMG
- 6 Summary
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper aims to describe key elements of CSR reporting at airports, focusing specifically on Flughafen München GmbH (FMG). It analyzes FMG's CSR reporting practices, assesses the quality of their reporting, and identifies essential information for successful CSR communication. The paper utilizes FMG's "Perspectives 2012" report and other relevant publications.
- CSR reporting practices in the airport industry
- Analysis of FMG's CSR reporting quality
- Essential elements for effective CSR reporting
- FMG's employee volunteer programs
- The importance of CSR for public perception of FMG
Zusammenfassung der Kapitel (Chapter Summaries)
1 Introduction: This introductory chapter sets the stage by presenting FMG's new corporate motto, "Living Ideas - Connecting Lives," and its connection to their overarching CSR strategy. It highlights the growing importance of CSR in the global corporate environment and positions FMG as an early pioneer in CSR commitment and reporting within the airport industry. The chapter outlines the paper's structure and methodology, which focuses on analyzing FMG's "Perspectives 2012" report and other related documents to examine their CSR reporting practices.
2 CSR Reports and Airports: This chapter discusses the increasing public perception of CSR reports from European companies and the importance of transparency in building credibility and trust with stakeholders. It explores the specific context of CSR reporting for airports, highlighting their shift towards profit-oriented business models and the resulting increased public scrutiny. The chapter analyzes how airports utilize CSR reports to demonstrate their commitment to environmental responsibility and community engagement, particularly in light of the growing concerns about the environmental and social impacts of aviation. It also examines the different approaches to CSR reporting, such as separate CSR reports versus integrated reports, and the challenges posed by the lack of standardized international industry norms. The chapter highlights the influence of organizations like the Global Reporting Initiative (GRI) and the International Organization of Standardization (ISO) on airport CSR reporting practices.
3 The Company: This chapter provides a brief overview of Flughafen München GmbH (FMG), its legal structure, ownership, and its operation of Munich International Airport (MUC), emphasizing its status as the second-largest commercial airport in Germany. The historical context of FMG’s establishment and ownership structure is presented, providing a foundation for understanding the company's context within the broader aviation landscape.
Schlüsselwörter (Keywords)
Corporate Social Responsibility (CSR), airport industry, sustainability reporting, Flughafen München GmbH (FMG), stakeholder engagement, environmental responsibility, community engagement, Global Reporting Initiative (GRI), transparency, integrated reporting.
FMG CSR Reporting: A Research Paper - Frequently Asked Questions
What is the main topic of this research paper?
This research paper analyzes the Corporate Social Responsibility (CSR) reporting practices of Flughafen München GmbH (FMG), the operator of Munich Airport. It examines the quality of FMG's reporting, identifies key elements for effective CSR communication, and explores the role of employee volunteer programs in their CSR strategy.
What are the key themes explored in the paper?
The paper explores CSR reporting practices in the airport industry, analyzes the quality of FMG's CSR reporting, identifies essential elements for effective CSR reporting, examines FMG's employee volunteer programs, and discusses the importance of CSR for public perception of FMG. The paper specifically utilizes FMG's "Perspectives 2012" report and other relevant publications.
What is the scope of the analysis?
The analysis focuses on Flughafen München GmbH (FMG) and its CSR reporting, particularly its "Perspectives 2012" report. It considers the broader context of CSR reporting within the airport industry and the European corporate environment.
What aspects of FMG's CSR reporting are analyzed?
The analysis covers FMG's reporting practices, the quality of their reporting, the key information needed for successful CSR communication, and their employee volunteer contributions. It also considers the challenges and best practices in CSR reporting within the aviation industry.
What resources were used for the research?
The primary resource is FMG's "Perspectives 2012" report. The research also draws upon other relevant publications and considers the influence of organizations like the Global Reporting Initiative (GRI) and the International Organization of Standardization (ISO).
What are the key findings or conclusions likely to be presented in the full research paper?
While the provided preview doesn't explicitly state conclusions, the analysis will likely assess the effectiveness of FMG's CSR communication, identify areas for improvement in their reporting, and potentially offer recommendations for other companies in the airport industry.
What is the structure of the research paper?
The paper is structured into chapters covering an introduction, CSR reports and airports, an overview of FMG, a detailed analysis of FMG's CSR reporting in "Perspectives 2012," FMG's volunteer contributions, and a concluding summary.
What are the keywords associated with this research?
Corporate Social Responsibility (CSR), airport industry, sustainability reporting, Flughafen München GmbH (FMG), stakeholder engagement, environmental responsibility, community engagement, Global Reporting Initiative (GRI), transparency, integrated reporting.
What is the significance of FMG's "Perspectives 2012" report in this research?
FMG's "Perspectives 2012" report serves as the central case study for analyzing their CSR reporting practices and forms the basis of the qualitative analysis in this research paper.
Who would benefit from reading this research paper?
This research paper would be valuable to academics studying CSR, sustainability reporting, and the aviation industry. It would also be of interest to professionals in the airport industry, CSR practitioners, and stakeholders interested in the social and environmental performance of FMG and similar organizations.
- Quote paper
- Diplom-Kaufmann Sebastian Wagner (Author), 2014, CSR reporting at Flughafen München GmbH, Munich, GRIN Verlag, https://www.grin.com/document/272856