Shelf space is a very important factor for the super market. Shelf space is used by super market in multiple ways for example visible placement of products, displays enhancement, help customers in comparing same category products easily etc. Shelf space allocation decision to national and private brands is largely influenced by multiple factors. This research project will help to understand the super store factors decision of shelf allocation to national and private brands and its impact on sales and profits.
Inhaltsverzeichnis (Table of Contents)
- Chapter One: Introduction
- Overview
- Background
- Statement of Problem
- Objectives
- Purpose of the Study
- Research Questions
- Methodology
- Significance of study
- Delimitations
- Operational Definitions of key terms
- Supply Chain
- Logistics
- Out of Stock (OOS)
- Replenishment
- National Brands
- Private Brands
- Chapter Two: Literature Review
- Background
- Supplier
- Case Pack Size
- DSD
- Merchandising Coverage
- Retailer
- Forecasting and ordering
- Store Size
- Number of facings
- Backroom
- Shelf Maintenance
- Price Promotion
- Time
- Day of Week
- Product Placement
- Inventory Management
- Chapter Three: Methodology
- Research Approaches
- Sample Design and Procedure
- Sampling Technique
- Instrument Formulation
- Variables
- Hypothesis
- Data collection method
- Data Collection technique
- Time line
- Chapter Four: Data Analysis
- Data Finding
- Chapter Five: Conclusion and Recommendations
- Conclusion
- Recommendation
- Future Agenda
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research project aims to explore the factors that influence supermarkets in Karachi when allocating shelf space to national and private brands, specifically analyzing the impact on sales and profits.- The importance of shelf space for both retailers and manufacturers of national brands.
- The influence of private brands on shelf space allocation decisions.
- The relationship between shelf space allocation and retail profitability.
- The various factors affecting shelf space decisions, including location, display, and price promotions.
- The methods used to allocate shelf space, including build-up and sales productivity methods.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter One: Introduction
This chapter provides an overview of the research project, outlining its objectives, research questions, methodology, and significance. It defines key terms such as supply chain, logistics, out-of-stock (OOS), replenishment, national brands, and private brands.Chapter Two: Literature Review
This chapter reviews existing literature on the subject of shelf space allocation. It examines factors influencing shelf space decisions, including supplier considerations (case pack size, direct store delivery), retailer considerations (forecasting, store size, number of facings, backroom management), and other factors such as shelf maintenance, price promotions, time (day of the week), product placement, and inventory management.Chapter Three: Methodology
This chapter details the research methodology used in the project. It describes the research approaches employed, the sample design and procedure, the sampling technique, the instrument formulation, the variables examined, the hypotheses tested, the data collection method and technique, and the timeline for the project.Chapter Four: Data Analysis
This chapter presents the findings of the data analysis conducted in the research project.Schlüsselwörter (Keywords)
This research explores the impact of on-shelf availability on the profitability of supermarkets in Karachi. Key terms and concepts include shelf space allocation, national brands, private brands, retail profitability, sales, supply chain, logistics, out-of-stock, and inventory management.Frequently Asked Questions
What is the significance of shelf space in supermarkets?
Shelf space is crucial for product visibility, category comparison, and display enhancement, directly influencing customer purchasing decisions and store profitability.
How do national brands and private brands compete for shelf space?
Supermarkets must balance high-demand national brands with their own private labels, which often offer higher margins but may have lower brand recognition.
What does "Out of Stock" (OOS) mean for a retailer?
OOS refers to a situation where a product is unavailable on the shelf when a customer wants to buy it, leading to lost sales and potential customer dissatisfaction.
Which factors influence shelf allocation decisions in Karachi?
Factors include store size, number of facings, price promotions, inventory management, and supplier considerations like case pack size and delivery methods.
What is the "Sales Productivity Method" in shelf allocation?
It is a method where shelf space is allocated based on the historical sales performance and profit contribution of each product or brand.
How does product placement impact supermarket profits?
Optimal placement (e.g., eye-level or end-caps) increases impulse buys and ensures that high-margin products are seen first, thereby boosting overall profitability.
- Quote paper
- Osama Pervez (Author), Talha Bin Zahid (Author), Wasif Sherwani (Author), 2014, Impact of On Shelf Availability on Profitability of Super Markets in Karachi, Munich, GRIN Verlag, https://www.grin.com/document/273418
