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"Crush on Obama." A Case Study on the Impact of YouTube-Videos on Political Campaigning


Term Paper, 2011

31 Pages, Grade: 1,0


Excerpt


Table of Contents

1. Introduction

2. The YouTube-ification of Politics
2.1 YouTube - Development of an Online Phenomenon
2.2 YouTube’s Influence in Politics

3. Case Study
3.1 Obama Girl’s “Crush on Obama”: Amateur Cult at its Best
3.2 Official Reactions
3.3 Reactions on the YouTube Message Board
3.4 Viral Reactions

4. YouTube as a Factor of Change in Political Campaigning

5. Conclusion

6. YouTubeOlogy

7. Bibliography

8. Appendix

Excerpt out of 31 pages

Details

Title
"Crush on Obama." A Case Study on the Impact of YouTube-Videos on Political Campaigning
College
Carl von Ossietzky University of Oldenburg
Grade
1,0
Author
Year
2011
Pages
31
Catalog Number
V274673
ISBN (eBook)
9783656667148
ISBN (Book)
9783656667131
File size
505 KB
Language
English
Keywords
crush, obama, case, study, impact, youtube-videos, political, campaigning
Quote paper
Anna Poppen (Author), 2011, "Crush on Obama." A Case Study on the Impact of YouTube-Videos on Political Campaigning, Munich, GRIN Verlag, https://www.grin.com/document/274673

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