Leseprobe
Table of Contents
List of abbreviations
List of Figures
List of Tables
1 Introduction
1.1 Problem and Objectives
1.2 Procedure of Seminar Paper
2 FC Bayern Munich
2.1 FC Bayern Munich E.V.
2.2 The Company – Structure & financial Situation
3 Marketing Concept of FC Bayern Munich
3.1 Marketing Analysis of current Situation
3.1.1 European Football Market
3.1.2 Impressive FC Bayern Munich
3.1.3 Five Forces Model of Porter
3.1.4 Strengths, Weaknesses, Opportunities and Threats (SWOT)
3.1.4.1 SWOT – Analysis
3.1.4.2 SWOT – Matrix
3.2 Marketing Objectives
3.3 Marketing Strategy
3.3.1 Product Policy
3.3.2 Price Policy
3.3.3 Distribution Policy
3.3.4 Communication Policy
4 Outlook
Appendices
Bibliography
Ende der Leseprobe aus 32 Seiten
- Arbeit zitieren
- Matthias Ackermann (Autor:in), 2014, The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success, München, GRIN Verlag, https://www.grin.com/document/274808
Ähnliche Arbeiten
Kostenlos Autor werden
✕
Leseprobe aus
32
Seiten
Kommentare