KIDSBUS is a new idea for offering professional and flexible mobile child care service for flexible parents. The KIDSBUS idea directly relates to customer’s needs in a society where the integration of work and parenthood gets more and more difficult. Child care is a very sensitive area and therefore needs a maximum level of trust and responsibility by any service provider. Therefore KIDSBUS works with professional child care personnel. Starting in Munich, KIDSBUS offers the “KIDSBUS Transport Services”, “KIDSBUS Event”, “KIDSBUS Overtime and Easy Pick-up” and the “KIDSBUS Additional Services”. KIDSBUS plans to expand to a second area in greater Hamburg in 2015. The revenue planned exceeds three million Euro in the 5th year. In order to start the business a cumulated amount of 365 thousand Euros of foreign capital is required from year one to year three. Sales and financial planning indicate a positive free cashflow from 2016 and an almost doubling net profit from 2015 – 2017. Due to factors of social developments and political subsidization KIDBUS delivers both: the basis for profitable business and a social added value for a changing society.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Contents
- List of tables
- List of figures
- List of Abbreviations
- KIDSBUS Services
- KIDSBUS Transport Service
- KIDSBUS Events
- KIDSBUS Overtime and Easy Pick-up
- KIDSBUS Additional Service
- Roles and Management Team
- Roles
- Team
- Market and Competition
- Starting Situation and Customer's Needs
- Customer Structure
- USP
- Planned Locations for KIDSBUS
- Competition
- Marketing and Sales
- Philosophy
- Sales Planning
- Place and Promotion
- Business System and Organisation
- Implementation Schedule
- Opportunities and Risks
- Financial Planning and Financing
- Bibliography
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The KIDSBUS business plan aims to provide a comprehensive overview of the company's strategy for offering flexible and professional mobile child care services. The plan explores the market needs, outlines the company's unique selling proposition, and details the implementation schedule for its services.
- Providing flexible and professional child care services to meet the needs of working parents.
- Developing a sustainable business model for mobile child care services.
- Analyzing the market potential and competition in the child care sector.
- Outlining marketing and sales strategies for attracting customers.
- Developing financial projections and forecasting for the business.
Zusammenfassung der Kapitel (Chapter Summaries)
The KIDSBUS business plan begins with an overview of the company's services, including KIDSBUS Transport Service, KIDSBUS Events, KIDSBUS Overtime and Easy Pick-up, and KIDSBUS Additional Services. The plan then delves into the roles and composition of the management team, followed by a detailed analysis of the market and competition. This includes examining the starting situation and customer needs, the customer structure, and the unique selling proposition of KIDSBUS. Additionally, the plan explores the planned locations for KIDSBUS and its competitive landscape.
Further sections cover the company's marketing and sales strategies, encompassing its philosophy, sales planning, and place and promotion strategies. The plan then outlines the business system and organization, followed by a schedule for implementation. Finally, it addresses opportunities and risks associated with the business, concludes with a thorough financial planning and financing section, and provides a bibliography for further reference.
Schlüsselwörter (Keywords)
The KIDSBUS business plan focuses on providing flexible and professional mobile child care services, addressing the needs of working parents in a rapidly evolving society. Key themes include market analysis, customer segmentation, competitive landscape, marketing and sales strategies, financial projections, and implementation planning. These concepts are explored in detail throughout the plan, laying the groundwork for the successful development and launch of KIDSBUS.
- Quote paper
- Holger Bodenmüller (Author), Mark Forster (Author), 2012, Starting a new business: KIDSBUS GmbH, Munich, GRIN Verlag, https://www.grin.com/document/275070
