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Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind

Name: Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind
Price: 17.95 EUR
Availability: InStock
Author: Bachelor of Arts Ann-Christine Bischoff
ISBN: 978-3-656-67925-7

Hausarbeit, 2013

13 Seiten, Note: 1,0

Bachelor of Arts Ann-Christine Bischoff (Autor:in)

Leseprobe

1 Introduction

2 The culture of the United States
2.1 Power Distance
2.2 Individualism versus Collectivism
2.3 Masculinity versus Femininity
2.4 Uncertainty Avoidance
2.5 Long-Term Orientation

3 Mobile Moments

4 Link between “Mobile Moments” and the US consumers
4.1 Lifestyle of Multitasking
4.2 Experience as a core value
4.3 Sharing moments with friends
4.4 Result

5 How to apply “Mobile Moments” in the US consumers mind
5.1 US Mobile Market
5.2 Set of Actions

6 Conclusion

II References

III Annex

Ende der Leseprobe aus 13 Seiten

Details

Titel: Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind
Hochschule: The ESC Rennes School of Business
Veranstaltung: International Consumer Behaviour
Note: 1,0
Autor: Bachelor of Arts Ann-Christine Bischoff (Autor:in)
Jahr: 2013
Seiten: 13
Katalognummer: V275120
ISBN (eBook): 9783656679226
ISBN (Buch): 9783656679257
Dateigröße: 1512 KB
Sprache: Englisch
Schlagworte: Consumer Behaviour, Marketing Trends, Culture, Culture USA, Kultur USA, Consumer Behaviour USA, Konsumentenverhalten USA

Arbeit zitieren: Bachelor of Arts Ann-Christine Bischoff (Autor:in), 2013, Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind, München, GRIN Verlag, https://www.grin.com/document/275120

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