This report, written from the place of a senior HR employee, considers the formulation and implementation of the HR Strategy at CountryLove, an organic muesli manufacturing company in the UK. In the first part, an analysis of the operating market will be carried out. In the second chapter CountryLove’s business strategy will be reviewed and as a last point, CountryLove’s approach to HR Strategy will be outlined. The HR Strategy sets out CountryLove’s plans how the key HR areas resourcing, development, reward and employee retention will contribute to the success of the business and support the achievement of its business strategy.
Inhaltsverzeichnis (Table of Contents)
- Market and Organisational Strategic Analysis
- Breakfast Cereals Market Analysis
- CountryLove – Organisational Strategic Analysis
- CountryLove and its Business Strategy
- Organisational Structure and Culture
- Market Position
- Business Strategy Review
- CountryLove's Vision and Mission
- CountryLove's Strategic Goals
- HR Strategy
- Analysis and Evaluation of CountryLove's Approach to HR Strategy
- HR Goals
- Resourcing
- Development
- Reward management
- Employee Relations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report examines the formulation and implementation of an HR Strategy for CountryLove, an organic muesli manufacturing company in the UK. It analyzes the breakfast cereals market, reviews CountryLove's business strategy, and outlines the company's approach to HR Strategy. The report focuses on how key HR areas like resourcing, development, reward, and employee retention contribute to the success of the business and support the achievement of its business strategy.
- Market Analysis of the Breakfast Cereals Industry
- CountryLove's Business Strategy and Competitive Advantage
- The Role of HR Strategy in Supporting Business Goals
- Key HR Areas: Resourcing, Development, Reward, and Employee Retention
- Analysis of CountryLove's Approach to HR Strategy
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: This chapter provides an in-depth analysis of the breakfast cereals market in the UK. It explores market trends, key competitors, and the challenges and opportunities facing the industry, specifically focusing on the organic muesli market.
- Chapter 2: This chapter delves into CountryLove's business strategy, outlining its vision, mission, and strategic goals. It discusses how the company leverages its strengths and opportunities to gain a competitive advantage in the market, particularly through its differentiation strategy.
- Chapter 3: This chapter focuses on CountryLove's approach to HR Strategy, examining how HR practices are aligned with the company's overall business strategy. It analyzes key HR areas like resourcing, development, reward, and employee relations and explores how these areas contribute to the success of CountryLove.
Schlüsselwörter (Keywords)
This report explores the strategic alignment of HR practices with business goals, focusing on the organic muesli industry, differentiation strategy, competitive advantage, market analysis, HR strategy, resourcing, development, reward management, employee relations, and employee retention.
- Quote paper
- Anna Jung (Author), 2014, Strategic Human Resource Management Report, Munich, GRIN Verlag, https://www.grin.com/document/275399
