Western food in Shanghai. Chinese consumption patterns and globalization in China


Research Paper (postgraduate), 2014

57 Pages, Grade: 1,7


Excerpt


Table of Contents

Abstract

II List of Figures

1 Introduction

2 Theoretical Background

3 Conceptual Design
3.1 Sampling and Conduction
3.2 Evaluation approach

4 Description of the Findings
4.1 Description of the Closed Questions
4.2 Description of the Categories
4.2.1 Category 1: Western food
4.2.2 Category 2: Restaurant Environment
4.2.3 Category 3: Development
4.2.4 Category 4: Personal characteristics
4.2.5 Category 5: Generation gap
4.2.6 Category 6: Eating habits
4.2.7 Category 7: Offer
4.2.8 Category 8: Demand
4.2.9 Category 9: Company
4.2.10 Category 10: Food and restaurant preferences
4.2.11 Category 11: Price
4.2.12 Category 12: Food as a part of culture
4.2.13 Category 13: Status
4.2.14 Category 14: Consumption location
4.2.15 Category 15: Term Western food

5 Interpretation of the Empirical Results

6 Implications and Limitations of the Results

7 Conclusion

III References

IV Appendix

Appendix 1: Interview Guideline

Appendix 2: Categorization

Category 1: Western food

Category 2: Restaurant Environment

Category 3: Development

Category 4: Personal Characteristics

Category 5: Generation

Category 6: Eating Habits

Category 7: Offer

Category 8: Demand

Category 9: Company

Category 10: Restaurant Preference

Category 11: Price

Category 12: Food as Part of Culture

Category 13: Status

Category 14: Consumption Location

Category 15: Term Western food

V Research paper: Western Food in Shanghai

Excerpt out of 57 pages

Details

Title
Western food in Shanghai. Chinese consumption patterns and globalization in China
College
University of Paderborn
Grade
1,7
Author
Year
2014
Pages
57
Catalog Number
V276665
ISBN (eBook)
9783656700609
ISBN (Book)
9783656701163
File size
1178 KB
Language
English
Keywords
western, shanghai, chinese, china
Quote paper
Sina Gerdes (Author), 2014, Western food in Shanghai. Chinese consumption patterns and globalization in China, Munich, GRIN Verlag, https://www.grin.com/document/276665

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