Pharmaceutical Drug Promotion in Pakistan

Issues in Ethical and Non-Ethical Practices

Doctoral Thesis / Dissertation , 2012 , 208 Pages , Grade: 3.47

Pharmacology

Common People and government authorities are usually concerned about the unethical pharmaceutical marketing practices in Pakistan, therefore; the researcher examines the unethical pharmaceutical marketing practices in Pakistan, and selected Karachi City as Case study for this purpose and analyze the impact of unethical marketing practices in pharmaceutical industry.

This study not only evaluates the responsible variables for the unethical pharmaceutical marketing practices but also compare who is more responsible for these unethical pharmaceutical marketing practices in Pakistan. This study also examines, who has initiated these unethical pharmaceutical marketing practices in Pakistan and who is responsible for the continuation of these practices in Pakistan.

In this study researcher focuses six variables that can be a major cause of unethical pharmaceutical marketing practices in Pakistan i.e. Pharmaceutical marketing and Sales personnel, doctors’ community, retail and whole sales pharmacies, government and private hospitals personnel, government officials and patients or their attendants’. All these six variables have been taken and gathered the data through survey questionnaire, compile and analyze through Statistical tools like descriptive and inferential Statistics both and conclude the main cause of unethical pharmaceutical marketing practices in Pakistan.

In the under taken study four different hypotheses were developed and tested through Z and F test and also analyze the data through descriptive Statistics, for the descriptive Statistics four different parameters were developed and presented in the form of graphs and tables. The conclusion of the study was that initially pharmaceutical industry was responsible to introduce the unethical marketing practices to their customers i.e. doctors community, and hospitals and later on unethical pharmaceutical marketing practices became the norm of the pharmaceutical industry. Now the doctors are the main cause or reason for the continuation of these unethical pharmaceutical marketing practices in Pakistan.

It is further concluded in the study that foreign visits are more common tools in order to get maximum output from the doctor community and now doctors have become more demanding and they ask themselves regarding the foreign and local tours and conferences. Cash incentive and home appliances are another form of unethical practices in the pharmaceutical industry. [...]

Inhaltsverzeichnis (Table of Contents)

• Abstract
• Acknowledgement
• List of Tables
• List of Figures
• Chapter 1: Introduction
• 1.1. Background of the Study
• 1.2. Statement of the Problem
• 1.3. Objectives of the Study
• 1.4. Research Questions
• 1.5. Significance of the Study
• 1.6. Scope of the Study
• 1.7. Limitations of the Study
• 1.8. Definition of Key Terms
• Chapter 2: Literature Review
• 2.1. Introduction
• 2.2. Pharmaceutical Marketing
• 2.3. Ethical and Non-Ethical Marketing Practices
• 2.4. Ethical Issues in Pharmaceutical Marketing
• 2.5. Non-Ethical Issues in Pharmaceutical Marketing
• 2.6. Pharmaceutical Industry in Pakistan
• 2.7. Code of Ethics for Pharmaceutical Marketing in Pakistan
• 2.8. Government Regulations on Pharmaceutical Marketing in Pakistan
• 2.9. Ethical and Non-Ethical Practices in Pharmaceutical Marketing in Pakistan
• 2.10. Conclusion
• Chapter 3: Research Methodology
• 3.1. Introduction
• 3.2. Research Design
• 3.3. Population of the Study
• 3.4. Sample of the Study
• 3.5. Sampling Technique
• 3.6. Data Collection Methods
• 3.7. Data Analysis Techniques
• 3.8. Ethical Considerations
• 3.9. Conclusion
• Chapter 4: Analysis and Interpretation of Data
• 4.1. Introduction
• 4.2. Demographic Characteristics of the Respondents
• 4.3. Analysis of Ethical and Non-Ethical Pharmaceutical Marketing Practices
• 4.4. Analysis of the Factors Contributing to Ethical and Non-Ethical Pharmaceutical Marketing Practices
• 4.5. Analysis of the Impact of Ethical and Non-Ethical Pharmaceutical Marketing Practices
• 4.6. Conclusion
• Chapter 5: Summary, Findings, Conclusions and Recommendations
• 5.1. Summary of the Study
• 5.2. Findings of the Study
• 5.3. Conclusions of the Study
• 5.4. Recommendations
• Bibliography
• Appendices

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation investigates the ethical and non-ethical marketing practices in the pharmaceutical industry in Pakistan, focusing specifically on the years 2008 to 2013. The study analyzes the factors that contribute to these practices and their impact on the industry and stakeholders. Key themes explored in this dissertation include:

• Ethical and Non-Ethical Pharmaceutical Marketing Practices in Pakistan
• The Impact of Unethical Marketing Practices on the Pharmaceutical Industry
• Factors Contributing to Unethical Marketing Practices in Pakistan
• The Role of Various Stakeholders in Shaping Ethical Practices
• Recommendations for Improving Ethical Practices in the Pharmaceutical Industry

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1: Introduction

This chapter introduces the research problem, outlining the context of pharmaceutical marketing practices in Pakistan. It discusses the significance of the study and defines key terms related to pharmaceutical marketing and ethics.

Chapter 2: Literature Review

This chapter explores existing literature on pharmaceutical marketing practices, ethical and non-ethical marketing practices, and the pharmaceutical industry in Pakistan. It examines the ethical issues and regulations surrounding pharmaceutical marketing in the country.

Chapter 3: Research Methodology

This chapter outlines the research design, population, sample, sampling technique, data collection methods, and data analysis techniques used in the study. It also discusses the ethical considerations that were taken into account during the research process.

Chapter 4: Analysis and Interpretation of Data

This chapter presents the analysis and interpretation of the data collected through the study. It examines the demographics of the respondents and analyzes the prevalence of ethical and non-ethical pharmaceutical marketing practices. It also investigates the factors contributing to these practices and their impact on the industry.

Chapter 5: Summary, Findings, Conclusions and Recommendations

This chapter summarizes the study's findings, draws conclusions, and provides recommendations for improving ethical practices in the pharmaceutical industry in Pakistan.

Schlüsselwörter (Keywords)

The key concepts explored in this dissertation include pharmaceutical marketing, ethical practices, non-ethical practices, pharmaceutical industry, Pakistan, stakeholders, and regulations. The study provides insights into the factors contributing to unethical marketing practices, the impact of these practices on the industry, and potential solutions for promoting ethical practices in the pharmaceutical sector.

• Course: Pharmaceutical Marketing
• Grade: 3.47
• Author: Rizwan Raheem Ahmed (Author)
• Publication Year: 2012
• Pages: 208
• Catalog Number: V276715
• ISBN (eBook): 9783656700746
• ISBN (Book): 9783656702092
• Language: English
• Tags: pharmaceutical, drug, promotion, pakistan, issues, ethical, non-ethical, practices