A case study about AMR Corporation and it's way out of bankruptcy. This semester project gives an introduction of AMR Corporation and its history. It then goes on by analyzing the corporation's internal and external strengths and weaknesses and gives a recommendation on how AMR can emerge strong from Chapter 11 bankruptcy.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Industry and Competitors
- Profitability of the Industry
- Critical Success Factors
- Political and Legal Forces
- Economic Forces
- Social Forces
- Technical Forces
- Current Firm-Level Strategy
- Current Business-Level Strategy
- Competitor's Business-Level Strategies
- Organization's Marketing Strategy
- Organization's Production and Purchasing Strategies
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Strategic Alternatives
- Pros and Cons of Alternatives
- Alternatives to be Pursued
- Implementation of Alternatives
- Controlling of Alternatives
- Crisis Events Company to Anticipate
- Future Prospects for Company
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document provides a comprehensive analysis of AMR Corporation, the parent company of American Airlines, focusing on its current business strategy and its future prospects within the airline industry. It aims to identify key factors influencing the company's performance and explore potential strategic alternatives for the future.
- Industry Analysis and Competitive Landscape
- Profitability of the Airline Industry
- Strategic Analysis using SWOT Framework
- Evaluation of Potential Strategic Alternatives
- Future Prospects for AMR Corporation
Zusammenfassung der Kapitel (Chapter Summaries)
The document starts with an introduction to AMR Corporation and its subsidiaries, highlighting its size and significance in the global airline market. It then delves into the industry landscape, discussing the competitive environment and factors influencing profitability. The document analyzes key success factors for airlines, focusing on political, economic, social, and technological forces.
Following an examination of AMR Corporation's current firm-level and business-level strategies, the document explores competitor strategies and AMR's own marketing and production strategies. A detailed SWOT analysis is conducted to identify the company's strengths, weaknesses, opportunities, and threats. Finally, the document analyzes potential strategic alternatives for AMR Corporation and discusses their potential implementation and control.
Schlüsselwörter (Keywords)
The main keywords and focus topics include AMR Corporation, American Airlines, airline industry, profitability, competitive landscape, SWOT analysis, strategic alternatives, future prospects, mergers, ancillary revenue, premium services, and crisis management.
- Quote paper
- Alexander Hardt (Author), 2014, The history of AMR Corporation. It's way out of bankruptcy, Munich, GRIN Verlag, https://www.grin.com/document/277312
