Excerpt
Inhaltsverzeichnis
Introduction
Industry and Competitors
Profitability of the Industry
Critical Success Factors
Political and Legal Forces
Economic Forces
Social Forces
Technical Forces
Current Firm-Level Strategy
Current Business-Level Strategy
Competitor’s Business-Level Strategies
Organization’s Marketing Strategy
Organization’s Production and Purchasing Strategies
SWOT Analysis: Strengths
SWOT Analysis: Weaknesses
SWOT Analysis: Opportunities
SWOT Analysis: Threats
Strategic Alternatives
Pros and Cons of Alternatives
Alternatives to be Pursued
Implementation of Alternatives
Controlling of Alternatives
Crisis Events Company to Anticipate
Future Prospects for Company
References
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- Alexander Hardt (Author), 2014, The history of AMR Corporation. It's way out of bankruptcy, Munich, GRIN Verlag, https://www.grin.com/document/277312
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