Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.
History: Company started its business as a Samsung Electronics Industry Co Ltd in 1969 and introduced some electronic products such as Black-and-white TVs, washing machine and refrigerator from 1960 to 1975. The worldwide establishment and expansion of the business and operations of the company started in 90 as entered in the Asia, Europe and American region countries. At the present time, the company is manufacturing world class and high quality smart phones, video cameras, TVs, LCD or LED and keeping its eyes on the current market requirement. Moreover, the company is now manufacturing world class and latest hardware and software, smart phones and 3G dives to compete its biggest competitors such as Nokia, Apple, and BlackBerry, Micromax etc. The company is looking for fulfils the current market requirement and demand of the customers (Chang, 2011). Its innovative, high quality and world
Table of Contents
1. Company Background
2. History
3. SWOT Analysis
3.1 Strengths
3.2 Weakness
3.3 Opportunities
3.4 Threats
4. Objective
5. Goal
6. The Key method of the Company for implementing of the marketing mix
7. Conclusion
Research Objectives and Core Themes
This report provides a comprehensive examination of Samsung's corporate strategy, focusing on its market positioning, organizational objectives, and the marketing methodologies employed to maintain a competitive advantage in the global electronics industry.
- Analysis of Samsung's historical development and current global corporate status.
- Evaluation of internal and external factors through a detailed SWOT framework.
- Examination of strategic marketing goals and organizational culture.
- Assessment of the "marketing mix" (Product, Price, Promotion, Place) as a tool for influencing consumer behavior.
Excerpt from the Book
SWOT Analysis
Strengths: Samsung is the one of the biggest company in the worldwide and good brand image of the company are the strength of it. The Business week rated the company as the 20s in out of 100s world brand and second in electronic segment and top in the UK. The company in the electronic segments is the largest manufacture and sealers of memory chip and second largest in semiconductors. Moreover, the company is the world’s largest in size of the LCD and LED manufacturer. In addition, Samsung is the top position in the cell phone segment in worldwide and also develop its position on the laptop and the computer industry. It is well known company in the worldwide (Michell, 2010). Furthermore, heavy assets in the technology segment, more technology patents and more talented staff help it to maintain its position in the international market.
Weakness: Weakness of the company is the lack of segmentations, and differentiation of products. Samsung is not differentiating its products and segments that impacted on the success or growth of the other segments and industry. Moreover, the company main weakness is it only focused on technology and electronic segments and has not considered on plant construction, fashion, medicine, chemical, petrochemical, hotels and finance segment. In addition, the company is developing different new models of smart phones and laptops, but the prices of its products are higher than other regional and international competitors (Butow & Watson, 2013). Furthermore, the design of its products is less attractive than competitors' products is also the weakness of Samsung.
Summary of Chapters
Company Background: Outlines the origins of Samsung as a small trading firm and its evolution into a global IT leader across diverse technological sectors.
History: Details the company's progression since 1969, highlighting its expansion into international markets and the focus on high-quality electronics.
SWOT Analysis: Examines internal strengths and weaknesses alongside external market opportunities and competitive threats facing the organization.
Objective: Describes the long-term vision of Samsung, focusing on technological innovation and the target of reaching 400 billion USD in annual sales by 2020.
Goal: Defines the specific quantitative and qualitative ambitions, including market leadership and becoming a top employer.
The Key method of the Company for implementing of the marketing mix: Analyzes how the four pillars of the marketing mix are utilized to influence consumer buying behavior and demand.
Conclusion: Synthesizes the core arguments regarding Samsung's ability to maintain its market position through clear policy and technological adaptation.
Keywords
Samsung, Marketing Plan, SWOT Analysis, Electronics Industry, Global Market, Innovation, Marketing Mix, Consumer Behavior, Business Strategy, Market Share, Competitive Advantage, Technological Development, Corporate Objectives, Sales Revenue, Brand Image
Frequently Asked Questions
What is the primary focus of this document?
This report provides a strategic overview of Samsung, analyzing its history, market position, and the methodologies used to maintain its dominance in the global electronics sector.
What are the core themes explored in the text?
The core themes include Samsung's corporate history, a SWOT analysis, marketing objectives, organizational goals, and the application of the marketing mix to drive consumer demand.
What is the ultimate objective of Samsung as mentioned in the paper?
The company's primary objective is to lead technological innovation to inspire communities and achieve annual sales of 400 billion USD by 2020.
What scientific or business method is applied in this analysis?
The author utilizes a strategic business framework, primarily the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and the Four Ps of the marketing mix (Product, Price, Promotion, Place).
What is covered in the main body of the work?
The main body covers the company's background, its historical development, a critical look at internal and external business factors, and the tactical implementation of marketing strategies.
Which keywords best characterize this work?
Key terms include Samsung, Marketing Mix, SWOT Analysis, Global Market, Innovation, Consumer Behavior, and Business Strategy.
What specific competitive threats does the paper identify?
The document identifies major competitors such as Nokia, Apple, Sony Ericsson, BlackBerry, HP, Dell, and Panasonic, noting their impact on Samsung's market share in smartphones, tablets, and computers.
How does the author describe the relationship between Samsung and secondary market research?
The paper briefly notes that Samsung utilizes data analysis to estimate factors influencing buying behavior, effectively applying the principles of secondary market research to adjust its market tactics.
- Quote paper
- Francis Marete (Author), 2012, SWOT Analysis of Samsung's Marketing Plan, Munich, GRIN Verlag, https://www.grin.com/document/278578
