This paper looks into the UK Supermarket Industry in 2014 with an in depth PESTEL analysis of the external factors influencing the Supermarket Industry. It also introduces the main competitors in the industry namely, Tesco, Sainsbury's, Asda and Morrisons and the two German discounters that are rapidly gaining market share in the UK, looking at the competitive arena with the help of Porter's Five Forces.
Table of Contents
- Introduction
- Introduction to the UK Supermarket Industry
- PEEST Analysis
- Political
- Economic
- Social
- Technological
- Environmental
- Legal
- Porter's Five Forces
- Threat of Substitute Products and Services
- Threat of Entry of New Competitors
- Intensity of competitive rivalry
- Bargaining Power of Buyers
- Bargaining Power of Suppliers
- Positioning of Competitors
- Tesco
- Sainsbury's
- ASDA
- Wm Morrison
- ALDI
- LIDL
- Conclusion
Objectives and Key Themes
This business analysis of the UK supermarket industry aims to provide a comprehensive understanding of the factors influencing this sector and the competitive threats it faces. The analysis utilizes a PESTEL framework to examine key external influences (political, economic, social, technological, environmental, and legal) affecting the industry. Additionally, Porter's Five Forces model is employed to analyze the competitive landscape and forces driving the industry. The focus is on providing a broad understanding of the external environment's impact on the UK supermarket industry.
- Impact of external factors on the UK supermarket industry
- Analysis of the competitive landscape through Porter's Five Forces
- Examination of the role of political, economic, social, technological, environmental, and legal factors
- Understanding the influence of consumer behavior on the industry
- Exploring the positioning of key competitors in the UK supermarket market
Chapter Summaries
The introduction sets the stage for the business analysis of the UK supermarket industry, outlining the analysis's scope and objectives. The PESTEL framework and Porter's Five Forces are introduced as tools to analyze the industry's external environment and competitive landscape.
The "Introduction to the UK Supermarket Industry" section provides a brief overview of the market size and growth trends in the UK supermarket sector, illustrating the industry's significance and dynamism.
The "PEEST Analysis" section delves into the external factors impacting the UK supermarket industry. It examines political factors like potential Scottish independence and the UK's potential exit from the EU, along with the economic implications of inflation, fuel price increases, and employment rates on the industry. The social factors discussed include consumer buying habits, corporate social responsibility (CSR), and the influence of online shopping on the industry.
Keywords
The key terms and concepts examined in this analysis include the UK supermarket industry, PESTEL analysis, Porter's Five Forces, competitive landscape, political factors, economic factors, social factors, technological factors, environmental factors, legal factors, consumer behavior, corporate social responsibility, online shopping, and the positioning of key competitors.
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- Kathrin Metzger (Author), 2014, Business Analysis of UK Supermarket Industry, Munich, GRIN Verlag, https://www.grin.com/document/278978