Excerpt
8/27/2014
1
Businessplan Group 1
Fengshui from China to Europe
Li Linhong (Ellen)
Lena Bischoff
Zheng Yi (Justice)
LNU Summer Academy Group 1
Page 2
A little starter...
Do you know this sign? What do
you connect with it?
8/27/2014
2
LNU Summer Academy Group 1
Page 3
Summary
Our Business Model
The Business Model
Key partners
Key Activities
Key Resources
Value
Proposition
Customer
Relationship
Channels
Customer
segments
Cost structure
Revenue streams
Former
happy
customers
taxes
fees
Fengshui
products
(amulets etc.)
female
direct
consultation
B2C
cash
creditcards
invoice
LOHAS
"green"
well-
educated
upscale,
open-
minded
personal,
recommendation
long-term
webshop for
products
Fengshui
self-help
book
Fengshui
interior
consultation
Consultant
experts
Interior /
furniture
design
businesses
consultant
experts
Lawyer for
legal
advice
Money
suppliers
(bank,
sponsors)
B2B
fee from
cooperation
loan
80% B2C
20% B2B
80% service
20% products
(books etc.)
Flexible pricing
Price range:
Expert $$$ to Beginner $
Package / hourly price:
Salary to
experts /
consultants
Webpage
Social media
advertisement
Import of
Fengshui
products
transportation to
client location
money
office
Fengshui
knowledge
Fengshui
compass
explotation
process
Build
internet
presence
Find
Fengshui
knowledge
Contact
person in
China
LNU Summer Academy Group 1
Page 4
Table of Contents
Offer Business Idea
The Individuals / The Team
Business and Customer
Business Environment
Risk Analysis
Economic Relationship
Conclusion
Appendixes
Cost
structure
Key
resources
Channels
Revenue
streams
Customer
segments
Key
partners
Value
proposition
Customer
relationships
Key
activities
Based on Business Model Generation Copyright 2011 Business Model Foundry
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LNU Summer Academy Group 1
Page 5
Offer - Business Idea
Interior/home decoration, interest for a more healthy style of living has become more and more
popular in Germany since 2012
More than 50% of Germans are highly interested in in home decoration and furniture
the next big thing is the growing spirituality and esotericism (not to be confused with religion)
Combining home decorating, spirituality and growing interest in healthy lifestyle
bring a service to customers that helps them to solve minor health problems (e.g.sleeplessness)
improve their environment positively
Consulting service that offers customers to "Fengshui" their homes and lives
Home decoration consultation according to the Fengshui principles
houses, apartments, gardens that will be rearranged to increase the flow of "qi"
Service can start with one room as a trial and if it is liked, the service can be
expanded
Extension to functional and decorative Fengshui products e.g. amulets, charms,
self-help book that allows customers to practice Fengshui by themselves, possible
LNU Summer Academy Group 1
Page 6
Offer Business Idea
The Individuals / The Team
Business and Customer
Business Environment
Risk Analysis
Economic Relationship
Conclusion
Appendixes
Table of Contents
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LNU Summer Academy Group 1
Page 7
The Individuals / The Team
Why are we a winning team?
Your Fengshui Team
Multinational (Chinese,
German)
Highly educated (business,
engineering, public
administration)
Deep understanding of
the German market
Understanding of
Fengshui principles
Network of Fengshui
specialists
...
Network of potential
customers
Work experience in
guiding innovative
businesses
Mixed background
Up for a challenge
LNU Summer Academy Group 1
Page 8
Table of Contents
Offer Business Idea
The Individuals / The Team
Business and Customer
Business Environment
Risk Analysis
Economic Relationship
Conclusion
Appendixes
Cost
structure
Key
resources
Channels
Revenue
streams
Customer
segments
Key
partners
Value
proposition
Customer
relationships
Key
activities
Based on Business Model Generation Copyright 2011 Business Model Foundry
8/27/2014
5
LNU Summer Academy Group 1
Page 9
Business and Customer
Segmentation / Target Group
Major customer: "Female LOHAS", a demographic defining a particular market segment related to
sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and
well-educated population segment.
well-educated and has travelled a lot
general interest in Asian culture (e.g. experienced traditional Chinese medicine like acupuncture)
High interest in home decoration and spirituality (e.g. Buddhism), a very open mind to new things
Willing to spend a great amount of money on "natural" health and organic products
stressed, wants a higher work life balance
LNU Summer Academy Group 1
Page 10
Customer Pain and Gain
Nowadays people feel stressed and worry about their future
Stress increased 18% for women, 24% for men (1983-2009)
Many not satisfied with their lives even though they have
accomplished everything they could want
search for a safe future, relaxing home and
psychological relief can be met through the Fengshui
service to help find the inner balance
Business and Customer
Customer Relation and Channels
Customer Relationship long term investment
recommendation by friends and family
Measurement of customer satisfaction through survey and follow-up meeting
Channels direct, B2C
Direct B2C (Business to Customer) service relation, delivery directly to the end-user (80%)
Indirect B2C can be further explored as a second pillar with a webshop that sells Fengshui
products and books (20%)
direct, personal interaction with the customer by on-site consultations (80%)
B2B can be further explored: cooperation with interior/furniture companies (20%)
Excerpt out of 15 pages
- Quote paper
- Anna Lena Bischoff (Author), 2014, Business Model Generation, Erstellung eines Businessplan, Munich, GRIN Verlag, https://www.grin.com/document/279647
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