This marketing case study is looking on different aspects and questions about the company Sonance. The following questions will be discussed: What are the current strategic situations and options available for Sonance? What should Sonance do to generate profitable and sustainable growth for the company and sales momentum for its products? Should Sonance more aggressively pursue production home developers? Should Sonance re-focus its strategy on high-end installers and try to win back the custom installation dealers lost under Chip Brown’s reign as CEO? Should Sonance target architects and interior designers of custom homes directly? Should Sonance lower the price of its product? Should Sonance be prepared to do something else altogether? Can it remain independent in a highly consolidated industry?
Inhaltsverzeichnis (Table of Contents)
- Strategic Situations and Options for Sonance
- Distribution Channels
- Strategic Options
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study examines the strategic challenges facing Sonance, a company specializing in high-end audio systems. The main objective is to evaluate the current strategic situation of Sonance and identify potential options for future success. The key themes explored in the case study include:- The importance of strategic positioning and competitive advantage.
- The impact of changing market dynamics and distribution channels.
- The need for a consistent and adaptive business strategy.
- The role of customer lifetime value (CLV) in strategic decision-making.
Zusammenfassung der Kapitel (Chapter Summaries)
Strategic Situations and Options for Sonance
This section delves into the current strategic situation of Sonance, evaluating its strengths and weaknesses. It analyzes the company's changing focus, inconsistent goals, and lack of a responsive strategy. The chapter also explores the concept of competitive advantage and how Sonance can leverage its resources to achieve sustainable success.Distribution Channels
This section examines the evolution of Sonance's distribution channels, highlighting the shift from custom installation dealers to mass market retailers and online distributors. It analyzes the characteristics of different channel members and their impact on Sonance's customer base and sales.Strategic Options
This section presents various strategic options available to Sonance, focusing on maximizing customer lifetime value (CLV) and leveraging different distribution channels. It evaluates the potential benefits and drawbacks of each option, considering factors like price, retention rate, and market share.Schlüsselwörter (Keywords)
The primary keywords and focus topics of this case study are: strategic positioning, competitive advantage, distribution channels, customer lifetime value, strategic options, market dynamics, and business strategy. The case study delves into the importance of these concepts in the context of a changing business environment and the need for a proactive approach to strategic planning.- Quote paper
- Peterson Kelly (Author), 2012, Marketing case study for Sonance Company, Munich, GRIN Verlag, https://www.grin.com/document/280651
