Digital Business Management Report on southwest.com


Essay, 2012

11 Pages, Grade: C


Abstract or Introduction

This report deals with field of Digital Business Management and the chosen company for this purpose is the leader of US Low Cost Carrier (LCC) called Southwest Airline, And for completion of this report southwest.com is critically analysed. This report is composed of four section. In very first section, southwest.com is analysed in term of information systems implemented by the company. In the second section, Southwest Airline’s online business model is carefully observed and analysed. Then in the third phase, Southwest Airlines e-CRM is being evaluated in identifying its customer acquisition and customer retention policy. And in forth and the last section few recommendations are made to strengthen its digital business strategy.

Details

Title
Digital Business Management Report on southwest.com
College
University of Bedfordshire
Course
MSc Finance & Business Management
Grade
C
Author
Year
2012
Pages
11
Catalog Number
V281114
ISBN (eBook)
9783656748588
ISBN (Book)
9783656748175
File size
490 KB
Language
English
Keywords
digital, business, management, report
Quote paper
Junaid Javaid (Author), 2012, Digital Business Management Report on southwest.com, Munich, GRIN Verlag, https://www.grin.com/document/281114

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