Gen Y in India is highly active and enthusiastic when it comes for finding information but when the same Gen Y is subjected towards giving feedback or towards a rating system, they become pessimistic. Nevertheless the automobile industry has failed to gain Purchase Social Responsibility due to short-term profit goals and lack of ability to see a big picture in a competing market. The young owners (age ranging from 25-35) of Original Equipment Manufactures (OEMs) and dealers in market pertain greed to earn more in short span of time.
Due to negligence in understanding the volatile Indian Rules and Regulations of Automobile industries cars are pulled back from the markets which again causing a chain reaction and companies have to face losses. Although the companies were doing great in terms of Purchase Social Responsibility. Where is the problem?
What if the current opportunity of growth is lost by the young guns of India – A nightmare? What if I say there are 58 million tweets per day per yet no sign of even 10% of channelized feedback to the manufacturers? SMEs owners have evolved from experienced bullies to young guns.
Government rules and regulations for conserving environment but who cares when it comes for survival. What is social media doing in business? It is fun and entertainment. .!! Change in demographics in ground level business.
The unknowns and the untold truth about the Automobile Industry and the growing Generation Y, the answer starts with Chapter 1 of, “How will Generation Y’s Skill in Network Marketing impact ‘Purchase Social Responsibility’ in the Automobile Sector in India?”.
Table of Contents
Chapter 1 Introduction
Chapter 2 Literature Review
2.1 – Purchasing Social Responsibility (PSR)
2.2 – Automobile Industry and Supply Chain Management
2.3 – Network Marketing and Youth in India
2.4 – Social Shopping, Crowd Shopping and Online Game and Shopping
2.5 – Customer Relationship Management and Business Intelligence Integration
Chapter 3 Research Methods
3.1 – Statement of Problem
3.2 – Objectives of Study
3.3 – Scope of Study
3.4 – Research Design
3.5 – Preliminary Investigation
3.6 – Sources of Data
3.7 – Design Structure of Interview
3.7 – Importance of Different Phases of Interviews
3.8 – Target Sample for Interviews
3.9 – Limitation of the Study
Chapter 4 Results and Findings
4.1 – Interviews and Connecting Dots
4.2 – Results
Chapter 5 Discussions and Conclusions
Objectives and Core Themes
This master's thesis examines the impact of Generation Y's proficiency in network marketing and social media on the adoption of 'Purchase Social Responsibility' (PSR) within the Indian automotive industry, aiming to determine if these digital skills and behaviors effectively influence corporate responsibility practices.
- The relationship between digital connectivity, consumer feedback, and corporate accountability.
- The efficacy of modern network marketing strategies in fostering sustainable business practices.
- Barriers to implementing a closed-loop feedback system in the Indian automobile sector.
- The influence of demographic shifts and Generation Y's digital behavior on industry standards.
Excerpt from the Book
3.1 – STATEMENT OF PROBLEM
How will Generation Y’s Skill in Network Marketing impact ‘Purchase Social Responsibility’ in the Automobile Sector in India?
Uncertainty prevails everywhere, but to discover the uncertainty related to this topic one needs to go through this master thesis. The master thesis topic is not a usual topic that we think of in our day to day life, but unknowingly we all are in the hands of a very dreadful system of our own society.
Corporate Social Responsibility (CSR) is the social responsibility of the company towards the society, including its employees, suppliers, customers and the resources of nature. CSR can be categorised under four categories in general as human rights, environment, labour and anti-corruption.
CSR, a part of profit given back to the society in order to bring up the society or is it just a cover page for bad deeds that the company did to earn more profit?
I did like to explore this challenge within a particular sector of the Indian economy, the automobile sector. The word automobile relates itself to some very important questions correlated with the society and the environment and some of them are as,
Why India’s automobile market is growing where the European market is in decline?
What brings leading automobile companies to bring their manufacturing units to India?
Is it the beginning of boomerang effect in the Indian system too, due to automobile?
Is India really growing with the help of automobile sector development or is it just a superficial balloon that can burst any moment?
Summary of Chapters
Chapter 1 Introduction: Provides an overview of CSR and PSR, outlining the research focus on the Indian automobile sector and the influence of Generation Y.
Chapter 2 Literature Review: Explores existing research on Purchasing Social Responsibility, the automotive supply chain, the demographic shifts in India, and the integration of social media tools in business.
Chapter 3 Research Methods: Details the qualitative research approach, specifically participant observation and in-depth interviews, used to analyze the research problem.
Chapter 4 Results and Findings: Presents the primary data collected through interviews with industry professionals and consumers, highlighting the disconnect between digital usage and feedback mechanisms.
Chapter 5 Discussions and Conclusions: Evaluates the findings to conclude that current generation-led network marketing efforts have a minimal impact on PSR, emphasizing the need for more sophisticated feedback systems.
Keywords
Purchase Social Responsibility, PSR, Generation Y, Automobile Industry, India, Network Marketing, Social Media, Customer Feedback, Supply Chain Management, CSR, Digital Footprints, Business Intelligence, Consumer Behavior, Sustainability, Qualitative Research
Frequently Asked Questions
What is the core focus of this master's thesis?
The thesis investigates how the digital skills and network marketing capabilities of Generation Y in India influence the adoption of 'Purchase Social Responsibility' within the automotive sector.
What are the primary themes discussed?
Key themes include CSR/PSR in manufacturing, the impact of demographic shifts, consumer digital behavior, supply chain management, and the effectiveness of modern social media tools for feedback.
What is the main research question?
The research asks: "How will Generation Y’s Skill in Network Marketing impact ‘Purchase Social Responsibility’ in the Automobile Sector in India?"
Which research methodology was utilized?
The author employed a qualitative research methodology involving participant observation and in-depth interviews with industry experts, dealers, and consumers, supplemented by secondary data analysis.
What does the main body of the work cover?
The main sections cover literature review, detailed research methodology, findings from interviews with stakeholders (Bosch, Tata Motors, dealers), and a critical discussion of the disconnect between smartphone usage and corporate feedback loops.
Which keywords best characterize this work?
Keywords include Purchase Social Responsibility, Generation Y, Indian Automobile Industry, Supply Chain Management, and Digital Feedback Systems.
How do consumers in India typically provide feedback to automobile companies?
According to the findings, consumers largely rely on traditional, conventional methods of communication rather than utilizing social media or digital feedback platforms, often viewing the latter as ineffective.
Why does the author argue that Generation Y is currently failing to impact PSR?
The author notes that while Generation Y is highly active online, their digital activity is predominantly focused on information gathering and entertainment rather than constructive engagement or feedback for PSR purposes.
What role does the 'price war' play in the findings?
The thesis identifies that the industry's focus on cost-cutting and maintaining low-price products often leads to compromises in quality and ethical standards, directly hindering the advancement of Purchase Social Responsibility.
- Arbeit zitieren
- Rashesh Dave (Autor:in), 2014, How will Generation Y’s Skill in Network Marketing impact ‘Purchase Social Responsibility’ in the Automobile Sector in India?, München, GRIN Verlag, https://www.grin.com/document/283380
