The following report will focus on analyzing the corporate strategy of General Electric (from this point on referred to as GE) during the period of Jeffrey Immelt as CEO of GE more specifically from 2005 until present. It will look into what GE’s corporate strategy is and its suitability in terms of environment, capabilities and stakeholder expectations. The time period was chosen to show how the six-part growth process was introduced and implemented through different strategies.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Company Background
- GE Corporate Strategy
- Six Part Growth Process: Organic Growth Objective
- Ecomagination
- Imagination Breakthrough
- Healthymagination
- Strategic Planning
- Strategic Analysis
- Strategic Definition
- Competitive Strategy
- Strategic Directions
- Strategic Methods
- Six Part Growth Process: Organic Growth Objective
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report analyzes the corporate strategy of General Electric (GE) during Jeffrey Immelt's tenure as CEO, focusing on the period from 2005 until the present. It aims to understand GE's corporate strategy and its suitability in terms of environmental factors, internal capabilities, and stakeholder expectations. The report examines how the company's six-part growth process was introduced and implemented through various strategic approaches.
- GE's six-part growth process and its focus on organic growth
- The role of innovation in GE's strategy, including Ecomagination, Imagination Breakthrough, and Healthymagination
- The importance of diversification and globalization in GE's strategic approach
- The company's commitment to environmental sustainability and social responsibility
- The impact of external factors on GE's strategy, such as the global financial crisis and technological advancements
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This section provides a definition of strategy and outlines the scope of the report, focusing on GE's corporate strategy under Jeffrey Immelt's leadership.
- Company Background: This chapter provides background information on GE, including its history, current business structure, and key milestones.
- GE Corporate Strategy: This chapter introduces GE's mission statement and discusses how the company aims to achieve its goals through its six-part growth process. It explores the key elements of this process, including Ecomagination, Imagination Breakthrough, and Healthymagination, highlighting the company's focus on innovation, environmental sustainability, and social responsibility.
- Strategic Planning: This chapter outlines the strategic planning process, including tools and techniques used to analyze and define GE's corporate strategy. It focuses on key aspects of strategic analysis, such as PESTEL analysis, SWOT analysis, and the Ansoff Matrix.
- Competitive Strategy: This section delves into the competitive strategies employed by GE, examining how the company positions itself within its industry and differentiates itself from its competitors.
- Strategic Directions: This chapter explores GE's strategic directions, including its growth objectives, market expansion plans, and long-term goals.
- Strategic Methods: This section examines the specific methods and approaches used by GE to implement its corporate strategy, including its organizational structure, resource allocation, and operational processes.
Schlüsselwörter (Keywords)
The core focus of this report revolves around General Electric's corporate strategy, encompassing key elements like organic growth, innovation, diversification, globalization, environmental sustainability, social responsibility, and strategic analysis techniques such as PESTEL analysis, SWOT analysis, and the Ansoff Matrix. The study examines how GE has adapted its strategy in response to external factors like the global financial crisis and technological advancements, emphasizing the role of leadership, resource allocation, and organizational structure in implementing its strategic vision.
- Quote paper
- Kathrin Metzger (Author), 2014, General Electric. Corporate Strategy Analysis, Munich, GRIN Verlag, https://www.grin.com/document/283553
