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H&M's Opportunity for Entering the Australian Apparel Market

Name: H&M's Opportunity for Entering the Australian Apparel Market
Price: 17.95 EUR
Availability: InStock
Author: Marcel Bieg
ISBN: 978-3-656-83958-3

Term Paper, 2010

12 Pages, Grade: HD (australisches Notensystem)

Marcel Bieg (Author)

Excerpt

Table of Content

1. Introduction

2. Description of H&M
2.1. Company Profile
2.2. Environmental Justification for the Australian market

3. Market Analysis and Competitor Identification
3.1. Market Analysis
3.2. Competitor Identification
3.3. Five-Year-Forecast

4. Market Entry and Expansion
4.1. Market Entry Strategy and Justification of the Choice
4.2. Five-Year-Expansion strategy

5. Consumer Behaviour
5.1. Country-of-Origin
5.2. Consumer Animosity
5.3. Consumer Ethnocentrism

6. Market Segmentation, Target Market and Positioning
6.1. Market Segmentation
6.2. Target Market and Positioning

7. International Marketing Mix
7.1. Product
7.2. Price
7.3. Place
7.4. Promotion

8. Conclusion

9. Appendices

10. Reference List

Excerpt out of 12 pages

Details

Title: H&M's Opportunity for Entering the Australian Apparel Market
College: Victoria University of Technology, Melbourne
Grade: HD (australisches Notensystem)
Author: Marcel Bieg (Author)
Year: 2010
Pages: 12
Catalog Number: V283914
ISBN (eBook): 9783656839576
ISBN (Book): 9783656839583
File size: 559 KB
Language: English
Keywords: H&M, Australia, Apparel Market

Quote paper: Marcel Bieg (Author), 2010, H&M's Opportunity for Entering the Australian Apparel Market, Munich, GRIN Verlag, https://www.grin.com/document/283914

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