Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources


Term Paper, 2011

28 Pages, Grade: 2,0

Anonymous


Excerpt


TABLE OF CONTENTS

1. INTRODUCTION TO ADIDAS

2. MARKET ENVIRONMENT ANALYSIS
2.1 Overview of the sports equipment industry
2.2 Analysis of adidas’ macro-environment
2.3 Analysis of the sports equipment industry
2.4 Conclusion

3. INTERNAL ANALYSIS
3.1 Analysis of adidas’ value chain
3.2 Identification of adidas’ strategic capabilities
3.3 Identification of adidas’ distinctive capabilities
3.4 Conclusion

4. STRATEGIC FIT

REFERENCES

APPENDIX I – PESTEL ANALYSIS

APPENDIX II – VALUE CHAIN ANALYSIS

Excerpt out of 28 pages

Details

Title
Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources
College
Ashcroft International Business School Cambridge  (Anglia Ruskin University)
Course
Strategic Management
Grade
2,0
Year
2011
Pages
28
Catalog Number
V285766
ISBN (eBook)
9783656860334
ISBN (Book)
9783656860341
File size
656 KB
Language
English
Keywords
Adidas, SWOT, SWOT analysis, Management
Quote paper
Anonymous, 2011, Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources, Munich, GRIN Verlag, https://www.grin.com/document/285766

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