Excerpt
TABLE OF CONTENTS
1. INTRODUCTION TO ADIDAS
2. MARKET ENVIRONMENT ANALYSIS
2.1 Overview of the sports equipment industry
2.2 Analysis of adidas’ macro-environment
2.3 Analysis of the sports equipment industry
2.4 Conclusion
3. INTERNAL ANALYSIS
3.1 Analysis of adidas’ value chain
3.2 Identification of adidas’ strategic capabilities
3.3 Identification of adidas’ distinctive capabilities
3.4 Conclusion
4. STRATEGIC FIT
REFERENCES
APPENDIX I – PESTEL ANALYSIS
APPENDIX II – VALUE CHAIN ANALYSIS
Excerpt out of 28 pages
- Quote paper
- Anonymous, 2011, Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources, Munich, GRIN Verlag, https://www.grin.com/document/285766
Publish now - it's free
✕
Excerpt from
28
pages
Comments