This paper aims to evaluate conditions in the market environment in which adidas operates. Not only the sports equipment industry itself - the micro environment - is looked at, but also the wider macro environment. Additionally, adidas' critical success factors are outlined, its resource capabilities are evaluated, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by assessing how well the strategic capabilities of adidas fit the environmental factors relevant to the company.
Table of Contents
- 1. INTRODUCTION TO ADIDAS
- 2. MARKET ENVIRONMENT ANALYSIS
- 2.1 Overview of the sports equipment industry
- 2.2 Analysis of adidas' macro-environment
- 2.3 Analysis of the sports equipment industry
- 2.4 Conclusion
- 3. INTERNAL ANALYSIS
- 3.1 Analysis of adidas' value chain
- 3.2 Identification of adidas' strategic capabilities
- 3.3 Identification of adidas' distinctive capabilities
- 3.4 Conclusion
- 4. STRATEGIC FIT
- REFERENCES
- APPENDIX I – PESTEL ANALYSIS
- APPENDIX II - VALUE CHAIN ANALYSIS
Objectives and Key Themes
This analysis examines the strategic management of Adidas, a leading global sports brand. The report aims to identify key external and internal factors influencing Adidas' business strategy, focusing on the company's market environment, internal capabilities, and strategic fit.
- Analysis of the global sports equipment industry
- Assessment of Adidas' macro-environment using the PESTEL framework
- Evaluation of Adidas' value chain and strategic capabilities
- Identification of Adidas' distinctive capabilities
- Evaluation of the strategic fit between Adidas' internal strengths and external opportunities
Chapter Summaries
Chapter 1: Introduction to Adidas provides a brief overview of Adidas' history, product portfolio, and position within the adidas Group. It highlights the company's commitment to sports and its global presence.
Chapter 2: Market Environment Analysis analyzes the external forces affecting Adidas' business strategy. It examines the global sports equipment industry, including market size, segmentation, growth rates, and key players. The chapter also presents a PESTEL analysis, focusing on trends and developments in the political, economic, social, technological, environmental, and legal spheres.
Chapter 3: Internal Analysis delves into Adidas' internal capabilities. It analyzes the company's value chain, identifying its core activities and how they create value for customers. This chapter further explores Adidas' strategic and distinctive capabilities, highlighting its competitive advantages.
Keywords
The report's key terms include: strategic management, Adidas, sports equipment industry, market environment analysis, PESTEL framework, value chain, strategic capabilities, distinctive capabilities, global brand, sports, lifestyle, and competitive advantage.
- Quote paper
- Anonym (Author), 2011, Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources, Munich, GRIN Verlag, https://www.grin.com/document/285766
