Recently there has been a significant increase in multi-millionaires purchasing English Premier League teams since it has become a big business in terms of sponsorship deals, ticket prices, and transfer deals. Primarily the research topic focuses on the ‘top 5’ clubs in the league which are: Arsenal, Chelsea, Liverpool, Manchester United, and Manchester City. This study is part of the BTEC Higher National Diploma series by the author and relates to Unit 8 - Research Project.
Inhaltsverzeichnis (Table of Contents)
- Background Research
- 1.1 Introduction
- 1.2 Research Objectives
- 1.3 Methodology
- 1.4 Analysis and Reporting
- 1.5 Evaluation Criteria
- 1.6 Time Plan
- 1.7 Research Specification Benefit
- 1.8 Code of Ethics
- 1.9 Summary
- Literature Review
- 2.1 Introduction
- 2.2 The influence of excessive spending on ticket prices
- 2.3 The impact of sponsorship deals on jersey prices
- 2.4 The impact of signing world-class foreign players on product demand
- 2.5 Summary
- Findings
- 3.1 Introduction
- 3.2 Frequency Table
- 3.3 Gender Pie-chart
- 3.4 Employment Status
- 3.5 Age Group
- 3.6 Football Teams
- Discussion
- 4.1 Introduction
- 4.2 Primary Research
- 4.3 What has influenced rising ticket prices?
- 4.4 What is the major factor that affects jersey prices?
- 4.5 The impact of signing world-class foreign players on product demand
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to investigate the impact of monetary power within football on product prices, specifically focusing on the "top 5" English Premier League clubs: Arsenal, Chelsea, Liverpool, Manchester United, and Manchester City. The study examines how millionaire ownership has influenced ticket prices, jersey prices, and the demand for football merchandise related to world-class player acquisitions.
- The influence of excessive spending by millionaire owners on ticket prices.
- The impact of sponsorship deals on the pricing of football jerseys.
- The effect of signing world-class players on product demand and club profitability.
- The role of branding in the pricing of football merchandise.
- The economic implications of supply and demand in football product markets.
Zusammenfassung der Kapitel (Chapter Summaries)
The research begins with a background section that introduces the context of millionaire ownership in the English Premier League and outlines the research objectives and methodology. This is followed by a literature review examining existing research on the influence of excessive spending on ticket prices, sponsorship deals on jersey prices, and the impact of signing world-class players on product demand.
The findings chapter presents data collected through questionnaires and sampling methods, exploring fan perspectives on price increases and the demand for merchandise related to player acquisitions. This chapter also includes visualizations like frequency tables, pie charts, and bar graphs to illustrate the data.
The discussion chapter analyzes the collected data, focusing on the relationship between millionaire ownership, product pricing, and fan perceptions. It explores the factors that have influenced rising ticket prices and the impact of sponsorship deals on jersey prices. The chapter concludes by examining the effect of signing world-class foreign players on product demand.
Schlüsselwörter (Keywords)
The key themes and concepts explored in this research include millionaire ownership, football product pricing, ticket prices, jersey prices, sponsorship deals, world-class players, product demand, fan perceptions, branding, economic impact, supply and demand, and the English Premier League.
- Quote paper
- Amritpal Hayre (Author), 2014, An Examination of how Monetary Power within Football impacts Product Prices, Munich, GRIN Verlag, https://www.grin.com/document/287095
