Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt


Master's Thesis, 2014

54 Pages, Grade: Distinction


Excerpt


Table of Contents

Chapter 1
Introduction
1.1. Preface
1.2. Research Problem
1.3. Research aims and Objectives
1.4. Research and Practical implications
1.5. Research Originality
1.6. Research Hypothesis
1.7. Research Questions
1.8. Research Scope and Limitations
1.9. Research Methods and Instruments
1.10. Outlines of the Subsequent Chapters

Chapter 2
Literature Review
2.1. Introduction
2.2. Facebook from Socializing to Advertising
2.3. Traditional Means of Advertising
2.4. Online Versus Traditional Advertisements
2.5. Current Advertising Activities on Facebook

Chapter 3
Research Methods
3.1. Introduction
3.2. Research Strategy
3.3. Data Collection
3.4. Framework for Data Analysis

Chapter 4
Empirical Results and Research Findings
4.1. Introduction
4.2. Demographic Data Description
4.3. Factor Analysis and Reduction of Data
4.4. Reliability
4.5. Testing Hypotheses and Framework Development

Chapter 5
Conclusion, Discussion and Recommendations
5.1. Introduction
5.2. Conclusion and Discussion
5.3. Contribution to Knowledge
5.4. Recommendations
5.5. Research Limitations
5.6. Further Researches

References

Excerpt out of 54 pages

Details

Title
Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt
College
University Of Wales Institute, Cardiff
Course
Master of Business Administration - Marketing Management
Grade
Distinction
Author
Year
2014
Pages
54
Catalog Number
V287959
ISBN (eBook)
9783656882305
ISBN (Book)
9783656882312
File size
834 KB
Language
English
Keywords
facebook, socializing, advertising, egypt
Quote paper
Jaylan Azer (Author), 2014, Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt, Munich, GRIN Verlag, https://www.grin.com/document/287959

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