The role of the media can not be underestimated in any society. Hence the press is regarded as the forth estate of the realm and watchdog of any society. The media contributes to the economy through development and education agenda of the citizens. Corporate communications just like the media also have a crucial role to play in the progress and development of any organization. The ability to use the media can influence a series of issues at the national and organizational level. Journalism plays a big role in informing the public about major organizational change. And countries that are considered to be democratic are characterized by the freedom of the press. This paper is a vivid account of Journalism and corporate communications with a focus on Nigeria, the largest economy in Africa.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- The Concept and Relationship of Journalism and Corporate Communication
- Journalism and Corporate Image
- Journalism and Corporate Reputation
- The Responsibilities of Journalists and Corporate Communicators in a Constantly Evolving Environment-Nigerian Case Study
- Ethical Issues in Journalism and Corporate Communications
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper explores the intricate relationship between journalism and corporate communication, focusing specifically on the Nigerian context. It aims to analyze the roles of both journalists and corporate communicators in shaping public perception, fostering organizational growth, and navigating the ever-evolving media landscape.
- The interplay of journalism and corporate communication
- The impact of media on corporate image and reputation
- The responsibilities of journalists and corporate communicators in a dynamic environment
- Ethical considerations in journalism and corporate communication
- The Nigerian case study as a lens for understanding the broader relationship
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction sets the stage by highlighting the crucial roles of both media and corporate communication in societal development, emphasizing their potential to influence and shape public opinion. It then introduces the focus of the paper: exploring the relationship between journalism and corporate communication in Nigeria.
Subsequent chapters delve into the intricacies of the relationship, examining the concept and relationship between journalism and corporate communication, the impact of journalism on corporate image and reputation, and the crucial responsibilities of both journalists and corporate communicators in a constantly evolving environment. The paper also explores the ethical considerations that arise within this context, highlighting the need for transparency, accountability, and ethical practices.
Schlüsselwörter (Keywords)
The paper centers around key concepts such as journalism, corporate communication, media influence, corporate image, reputation management, ethical considerations, and the Nigerian case study. It delves into the intersection of these concepts, analyzing their interplay in shaping organizational development and public perception within the evolving media landscape.
- Quote paper
- Felix Ale (Author), 2014, Journalism and Corporate Communications. A Nigerian Case Study, Munich, GRIN Verlag, https://www.grin.com/document/288703
