Sony Corporation is one of the world biggest mobile communications company, founded in 1947, with its headquarters in Tokyo Japan. It does not operate independently but it is a parent company of several other subsidiaries in other parts of the world. Sony's competitors are Apple, Nokia and Samsung making it to be the fourth largest handset company after them. This is an indicator that they must have had a very good strategy and visionary leadership to come to such a competitive position in the world.
This report focuses is on how to maintain that competitive position and even how to overcome the competitors that have been in the first three positions for quite a while. It will focus on analyzing and evaluating various future strategies to identify the one that is most formidable. It will assess the roles and responsibilities of the Sony staff that have a direct involvement in strategy implementation, analyze the required resources in the implementation of the new strategy, and finally evaluate the contribution of SMART objectives which Sony could employ to reach its objectives and overall strategic implementation.
Table of Contents
- Introduction
- Future strategy
- Market Entry Strategy
- Substantive Growth Strategy
- Limited Growth Strategy
- Retrenchment Strategy
- The Key Options Sony Corporation Could adopt with its Justification
- Roles and responsibilities of Staff directly involved in Strategy implementation
- References
Objectives and Key Themes
This report analyzes various future strategies for Sony Corporation with the objective of identifying the most effective approach to maintaining and enhancing the company's competitive position in the global mobile communications market. The report also explores the roles and responsibilities of Sony staff involved in strategy implementation, as well as the required resources and SMART objectives for successful strategic implementation.- Market entry strategies
- Substantive growth strategies
- Limited growth strategies
- Retrenchment strategies
- Strategic implementation and resource allocation
Chapter Summaries
- Introduction: This chapter provides an overview of Sony Corporation, highlighting its history, global presence, product portfolio, and competitive landscape. The chapter also emphasizes the need for a robust future strategy to maintain Sony's competitive position in the mobile communications market.
- Future Strategy: This chapter introduces four key strategic options for businesses seeking a competitive advantage: market entry, substantive growth, limited growth, and retrenchment. Each option is discussed in detail, outlining its characteristics, implementation considerations, and potential benefits and drawbacks.
- Market Entry Strategy: This chapter delves into various market entry strategies, such as mergers, acquisitions, licensing, strategic alliances, and franchising. Each strategy is explained in detail, with a focus on its potential to increase Sony's global presence and market share.
- Substantive Growth Strategy: This chapter explores different types of diversification strategies, including horizontal, vertical, related/concentric, and unrelated/conglomerate diversification. These strategies are discussed in relation to their potential to enhance Sony's product portfolio, market reach, and overall profitability.
- Limited Growth Strategy: This chapter examines the limited growth strategy, which focuses on maintaining existing products and markets, as well as exploring new product and market opportunities. The chapter employs the Igor Ansoff matrix to illustrate the different strategies within this approach, such as market penetration, product development, market development, and diversification.
- Retrenchment Strategy: This chapter presents the retrenchment strategy, which is a last resort option for businesses facing significant challenges. The chapter discusses various aspects of retrenchment, including turn around strategies, disinvestments, and liquidation. It also introduces the BCG Growth-Share matrix as a tool for evaluating business units and guiding strategic decisions.
Keywords
The report focuses on key concepts related to strategic planning for the Sony Corporation, including market entry, substantive growth, limited growth, retrenchment, strategic implementation, resource allocation, SMART objectives, and competitive analysis. The report also explores various diversification strategies, mergers and acquisitions, licensing, strategic alliances, and the Igor Ansoff matrix and BCG Growth-Share matrix as frameworks for strategic decision-making.- Arbeit zitieren
- Adams Kisilu (Autor:in), 2014, Strategic Planning for Sony Corporation, München, GRIN Verlag, https://www.grin.com/document/293560
