Private Labels occupy a significant share of organized retail in Europe and United States. With recent growth of organized retail in India Private Labels also emerged in Indian retail landscape. Though private labels arrived in India long back but still Private Labels have not picked up in India, the way they have picked up in other countries.
Many of the Indian retailers like Shoppers Stop, Future Group, Tata’s Croma and Aditya Birla Retail’s More, Spenser’s etc are relaying on Private Label strategy in a big way as consumers seek quality products at affordable prices. Besides, rapid technological and socio-economic changes over the last decade have affected the buying behavior of consumers, forcing retailers to innovate and build new brands (private brands/ store brands) across different categories and various price points to attract more buyers to their stores. They have not only created new labels but have customized and localized those products to suit Indian tastes.
Private Labels have attracted attention of researchers from the western world for a long period of time. In India even after introduction of Private Labels by retailers very few studies have been conducted to understand different dimensions like introduction and management of Private Labels by retailers and adoption by Indian consumers.
The book presents an analysis of consumer perception and attitude towards Private Labels in India which is the outcome of study conducted in NCR region in India during 2008 - 2010.
Table of Contents
- Chapter 1: Introduction to the Indian Retail Industry and the NCR Region
- Chapter 2: Organized Retail in India
- Chapter 3: Private Labels: A Global and Indian Perspective
- Chapter 4: Conceptual Framework and Model for the Study
- Chapter 5: Research Methodology
- Chapter 6: Data Analysis and Interpretation
Objectives and Key Themes
This book aims to analyze consumer perception and attitude towards private labels in India. The study, conducted in the NCR region between 2008 and 2010, investigates the factors influencing consumer adoption of private labels in a diverse market.
- The growth and characteristics of organized retail in India.
- The concept of private labels and their global prevalence.
- Consumer perception and attitude towards private labels in India.
- Factors influencing consumer adoption of private labels.
- Managerial implications and suggestions for future research.
Chapter Summaries
Chapter 1: Introduction to the Indian Retail Industry and the NCR Region: This chapter sets the stage by introducing the complexities of the Indian retail landscape, highlighting its diversity and the challenges faced by retailers in catering to a vast and varied consumer base. It specifically focuses on the National Capital Region (NCR) of India, the location of the study, providing a contextual understanding of the market being analyzed. The chapter emphasizes the need for extensive market research to succeed in the Indian retail sector, using the example of the multitude of rice varieties available across the country.
Chapter 2: Organized Retail in India: This chapter delves into a detailed analysis of organized retail in India, examining different categories, formats, and key players within the industry. It explores the factors driving the growth of organized retail, including socio-economic changes and technological advancements, while also acknowledging the challenges faced by retailers in this dynamic environment. The regulatory landscape in India and its impact on the organized retail sector are also discussed.
Chapter 3: Private Labels: A Global and Indian Perspective: This chapter introduces the concept of private labels and examines their significant share in organized retail in developed markets such as Europe and the United States. It contrasts the established presence of private labels in these regions with their relatively slower adoption in India. The chapter highlights the strategic importance of private labels for Indian retailers aiming to provide quality products at competitive prices, especially considering the changing consumer behavior and preferences.
Chapter 4: Conceptual Framework and Model for the Study: This chapter lays out the conceptual framework and research model for the study on consumer perception and attitude towards private labels in India. It defines key concepts relevant to the research and identifies factors influencing consumer attitudes toward private labels. The chapter culminates in the development of a tentative model incorporating identified variables, setting the stage for empirical investigation in subsequent chapters.
Chapter 5: Research Methodology: This chapter details the research methodology employed in the study, outlining the scientific principles and paradigms guiding the research design. It describes the development of the measurement scale used to assess consumer attitudes and the procedures followed for data collection. This chapter emphasizes the scientific rigor and reliability of the research process.
Chapter 6: Data Analysis and Interpretation: This chapter presents a comprehensive analysis of the collected data and offers detailed interpretations of the findings. It likely involves statistical analysis of consumer responses regarding their perception and attitude towards private labels in India, providing insights into the factors identified in the conceptual framework.
Keywords
Private labels, Indian retail, consumer perception, consumer attitude, organized retail, NCR region, market research, consumer behavior, brand strategy, retail innovation.
Frequently Asked Questions: Consumer Perception and Attitude Towards Private Labels in India
What is the main topic of this book?
This book analyzes consumer perception and attitude towards private labels in the Indian retail market, specifically focusing on the National Capital Region (NCR) between 2008 and 2010.
What are the key themes explored in the book?
The book explores the growth of organized retail in India, the concept and global prevalence of private labels, consumer perceptions and attitudes towards private labels in India, factors influencing consumer adoption of private labels, and managerial implications for future research.
What regions or areas does the book focus on?
The study primarily focuses on the National Capital Region (NCR) of India, providing a contextual understanding of the market.
What time period does the research cover?
The research was conducted between 2008 and 2010.
What is the structure of the book?
The book is structured into six chapters: an introduction to the Indian retail industry and the NCR region; an analysis of organized retail in India; a global and Indian perspective on private labels; a conceptual framework and model for the study; the research methodology; and data analysis and interpretation.
What are the key findings of Chapter 1?
Chapter 1 introduces the complexities of the Indian retail landscape, highlighting its diversity and challenges, and specifically focuses on the NCR region as the study's location.
What does Chapter 2 cover?
Chapter 2 provides a detailed analysis of organized retail in India, examining its categories, formats, key players, driving factors, and challenges.
What is discussed in Chapter 3?
Chapter 3 introduces private labels, comparing their presence in developed markets with their adoption in India, highlighting their strategic importance for Indian retailers.
What is the purpose of Chapter 4?
Chapter 4 outlines the conceptual framework and research model, defining key concepts and identifying factors influencing consumer attitudes towards private labels.
What is detailed in Chapter 5?
Chapter 5 details the research methodology, including the measurement scale used and data collection procedures, emphasizing scientific rigor.
What does Chapter 6 present?
Chapter 6 presents a comprehensive analysis of the collected data and offers interpretations of the findings, likely involving statistical analysis of consumer responses.
What are the keywords associated with this book?
Private labels, Indian retail, consumer perception, consumer attitude, organized retail, NCR region, market research, consumer behavior, brand strategy, and retail innovation.
What is the overall objective of the study?
The book aims to analyze consumer perception and attitude towards private labels in India and the factors influencing their adoption.
- Quote paper
- Sushil Dixit (Author), 2011, Private Labels in India. An Analysis of Consumer Perception and Attitude, Munich, GRIN Verlag, https://www.grin.com/document/293646
