The Effect of Business Strategy on Organizational Performance of Small-Medium Scale Enterprises in the Manufacturing Sector of Ghana


Scientific Essay, 2014

10 Pages


Abstract or Introduction

This study examined the impact of business strategy on the organizational performance of Small-Medium Scale Enterprises (SMEs) in the manufacturing sector of Ghana. Whereas some SMEs are aware of the extent to which strategy can impact on their businesses, not much has been studied to identify the specific strategies which can be used to improve the performance of the SMEs. The study made use of questionnaires which were adminstered to 100 respondents who were randomly drawn from 10 SMEs. The performance indices were derived from a time series data from 2008 to 2013 on sales, profits before tax and labour size. Regression and analysis of variance (ANOVA) were run to examine the relationship between strategy and organizational performance. It was found that, business strategy statistically and significantly impacted on organizational. Again, cost leadership significantly influenced organizational behaviour but differentiation and focus strategies did not. The study recommends that the SMEs should strategic enough and also take advantage of cost leadership to enhance growth and induce greater organizational performance.

Details

Title
The Effect of Business Strategy on Organizational Performance of Small-Medium Scale Enterprises in the Manufacturing Sector of Ghana
College
( Atlantic International University )  (Faculty of Business and Economics)
Course
Business Management
Authors
Year
2014
Pages
10
Catalog Number
V294536
ISBN (eBook)
9783656926177
ISBN (Book)
9783656926184
File size
436 KB
Language
English
Keywords
effect, business, strategy, organizational, performance, small-medium, scale, enterprises, manufacturing, sector, ghana
Quote paper
John Parker Yanney (Author)Kofi Annan Dennis (Author)Godwin K. Awuah (Author), 2014, The Effect of Business Strategy on Organizational Performance of Small-Medium Scale Enterprises in the Manufacturing Sector of Ghana, Munich, GRIN Verlag, https://www.grin.com/document/294536

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