Yamato Co.Ltd has been an innovator and market leader in the express small package delivery industry of Japan for 30 years. Its strong domestic position opens up the possibility of international expansion to achieve sustained growth.
The business opportunity to develop an intranet of logistics in cities across Asia, Oceania and Africa is open but is time sensitive and relative to the following points:
1. Infrastructure (roads, traffic congestion, internet penetration, potential service and logistics partners, urbanization and density of population)
2. Overhead (human resource, fuel, electricity and other transport costs)
3. Political (stability, rule of law (safety of delivery), open to foreign investment)
4. Wealth (consumption rate, consumer price index)
5. Cultural (demand for convenience and reliability over cost, adoption of online
retailing, attractiveness of point of deliver pay)
In this dissertation I argue that Yamato should focus on its core competency of small packages when formulating international expansion strategies and not its legacy services such as specialist freight forwarding and packing for Japanese manufacturing firms.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Business Opportunity
- Marketing Highlights
- Yamato's Service Distinctive Features
- Target Market Summary
- Competitive Analysis
- Operational Highlights
- Regulatory Issues
- Management Issues
- Financial Highlights
- NVP Evaluation
- Financial Forecast Assumptions
- Notes:
- FINANCIAL PLAN
- ARAMEX BALANCE SHEET
- Balance Sheet Ratio's
- Comparative Debt Ratios
- FINANCING THE DEAL
- Financial Intermediaries
- Company Profile
- Business Operations, Ta-Q-Bin Solutions
- Business Description
- Proposed Location
- Industry Overview
- Competitive Advantages
- Industry Trends
- Express Industry Key Success
- Barriers To Entering New Market's
- Target Market SYNERGIES
- Why Seek Growth Externally
- Key Marketing Strategies
- Operational Plan
- Operations Regulations
- Research And Development
- Human Resources
- Works Cited
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This dissertation examines Yamato Co.Ltd's potential for international expansion into the express small package delivery market, focusing on the Gulf Cooperation Council (GCC) region, particularly the UAE. The primary objective is to evaluate the viability of this expansion strategy and assess its potential for success.
- Identifying the business opportunity for Yamato's expansion into the GCC region.
- Analyzing the target market, including its e-commerce growth, climate, demographics, and cultural factors.
- Evaluating competitive advantages and industry trends in the GCC logistics market.
- Assessing financial feasibility and developing a financial plan for the expansion.
- Exploring the potential for a strategic partnership or acquisition of Aramex, a leading logistics company in the Middle East.
Zusammenfassung der Kapitel (Chapter Summaries)
The dissertation begins with an overview of the business opportunity for Yamato's international expansion. It highlights the company's core competencies and the potential of the GCC market for growth. The analysis then delves into the marketing highlights, discussing Yamato's distinctive service features, the target market summary, and a competitive analysis of the logistics industry in the GCC region. The dissertation further explores the operational highlights, addressing regulatory issues, management challenges, and the potential for strategic partnerships. Finally, the dissertation presents a detailed financial plan, including a balance sheet analysis, financial forecast assumptions, and a discussion of financing the deal.
Schlüsselwörter (Keywords)
The dissertation focuses on key concepts such as international expansion, express package delivery, logistics industry, GCC market, e-commerce growth, competitive analysis, financial feasibility, strategic partnerships, and acquisitions. The dissertation also highlights the importance of core competencies, target market analysis, and regulatory issues in the context of international business expansion.
- Quote paper
- Andrew Heffernan (Author), 2014, International Business Strategy. Logistics in Asia, Munich, GRIN Verlag, https://www.grin.com/document/298228
