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Determination of Target Market for Kellogg's Special K

Name: Determination of Target Market for Kellogg's Special K
Price: 5.99 EUR
Availability: InStock
Author: Anne-Kathrin Müller
ISBN: 978-3-638-31379-7

Seminar Paper, 2004

7 Pages, Grade: 1,0 (A)

Anne-Kathrin Müller (Author)

Abstract or Introduction

The present paper analyses the ma rketing mix for Kellogg’s ‘Special K’ breakfast cereals 2 aiming at filtering out the target market. Two supermarkets in Sydney were examined for data .

Details

Title: Determination of Target Market for Kellogg's Special K
College: Macquarie University
Course: Marketing Fundamentals
Grade: 1,0 (A)
Author: Anne-Kathrin Müller (Author)
Year: 2004
Pages: 7
Catalog Number: V30012
ISBN (eBook): 9783638313797
File size: 608 KB
Language: English
Notes: With an analysis of the marketing-mix, the target group for Kellogg's Special K Cereals will be deduced.
Keywords: Determination, Target, Market, Kellogg, Special, Marketing, Fundamentals

Quote paper: Anne-Kathrin Müller (Author), 2004, Determination of Target Market for Kellogg's Special K, Munich, GRIN Verlag, https://www.grin.com/document/30012

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