The Use of Social Media within the Recruitment and Selection Process

Bachelor Thesis , 2015 , 32 Pages , Grade: 2:1

Communications - Public Relations, Advertising, Marketing, Social Media

Social media, in addition to allowing people to be able to connect and communicate socially with each other, has allowed employees and employers to connect for business purposes. The following research presents an analysis on the use of social media with recruitment and selection from two different perspectives. One through a sample of 40 participants, which are either current employees or current candidates looking for work, by filling out a 10 item questionnaire. Another was through semi-structured interviews that were used to get insight from interviewing two employers from within the Human Resources and Marketing department of different organisations. Results revealed that the questionnaire participants felt that even though that certain social media networks can be beneficial, it can have its considerable disadvantages. Meanwhile, the interviewees felt that social media is a valuable supplement, while online recruiting is basically the nature of modern recruiting, even when it might not be used for all types of jobs and may not always make candidates seem as they are on their online persona.

Inhaltsverzeichnis (Table of Contents)

• Chapter 1 - Introduction
• 1.1. Outline of problem being investigated
• 1.2. Research Aims & Objectives
• 1.3. Rationale for Study
• 1.4. The Phenomenon
• Chapter 2 - Literature Review
• Chapter 3 - Methodology & Procedure
• 3.1. Introduction
• 3.2. Research Methods
• 3.3. Demographic Sampling
• 3.4. Advantages & Limitations
• 3.5. Validity & Reliability
• 3.6. Ethical Issues
• Chapter 4 - Research & Findings
• 4.1. Introduction
• 4.2. Quantitative Results & Analysis
• 4.3. Qualitative Results & Analysis
• Chapter 5 - Conclusion
• 5.1. Introduction
• 5.2. Conclusions
• 5.3. Recommendations
• 5.4. Areas of Further Research

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research aims to investigate the increasing use of social media in the recruitment and selection process. The study explores how social media is utilized by organizations, and the impact it has on both recruiters and applicants. Key themes include:

• The growing influence of social media in daily life and its impact on recruitment practices.
• The advantages and disadvantages of using social media for recruitment and selection.
• The role of social media in shaping and presenting professional identities.
• The evolving nature of recruitment practices in the digital age.
• The ethical considerations associated with using social media in the recruitment process.

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter 1 - Introduction: This chapter introduces the research problem, outlining the increasing use of social media in everyday life and its implications for recruitment and selection. It further defines the research aims and objectives, providing the rationale for the study.
• Chapter 2 - Literature Review: This chapter reviews existing literature on the use of social media in recruitment and selection, examining various perspectives and research findings. It explores the advantages and disadvantages of social media in the recruitment process, as well as its impact on organizational practices and individual candidates.
• Chapter 3 - Methodology & Procedure: This chapter details the research methodology used, including the research methods, demographic sampling, advantages and limitations of the approach, validity and reliability considerations, and ethical issues involved.
• Chapter 4 - Research & Findings: This chapter presents the quantitative and qualitative results of the research, analyzing the data collected through questionnaires and interviews. It examines the findings in relation to the research aims and objectives, providing insights into the use of social media in recruitment and selection.

Schlüsselwörter (Keywords)

This research focuses on the intersection of social media and recruitment practices. Key terms include: social media, recruitment, selection, human resources, online recruiting, professional identity, digital communication, ethical considerations, and strategic communication.

• College: London Metropolitan University
• Course: BA Hons Business Management
• Grade: 2:1
• Author: Susana Guedes (Author)
• Publication Year: 2015
• Pages: 32
• Catalog Number: V300960
• ISBN (eBook): 9783656978237
• ISBN (Book): 9783656978244
• Language: English
• Tags: social, media, recruitment, selection, process