Online marketing techniques have become the popular trend that helps organization to promote products and services globally. Budget airlines industry in India can leverage on the online marketing in order to increase the competitiveness in the market as most of the people choose to fly budget airlines. This research paper identifies and analyses various online marketing techniques and factors that contribute to the success of online marketing.
Both primary and secondary data gathering techniques are used in this research study. The primary instruments for this research study is questionnaires with the sample sizes 381 of working adults and students of Indian community in India and overseas. The secondary sources used for this study are books, newspapers, magazines, journals, articles, and previous research papers. Both qualitative and quantitative research methods are used to analyse the data. IBM SPSS version 22 application software is used to analyse the data and generate the graphical output in pie chart diagram.
From the research study, the researcher has found several success factors that play an important role in the successful execution of online marketing campaign such as quality content of the website, regular updates of the social media website, blogging on the popular blogs website to increase the website traffic, online video marketing, email marketing and paid search marketing. Lastly, there are six critical success factors identified in this research study.
Inhaltsverzeichnis (Table of Contents)
- Acknowledgement
- Executive Summary
- Chapter 1: Introduction
- Project Title
- Purpose and specific aims of study
- Primary and Secondary research objectives
- Problem statement
- Significance of research problem
- Research questions
- Research hypotheses
- Chapter 2: Literature Review
- Online Marketing Introduction
- Budget Airlines strategies in India
- Today's online Marketing Technique
- Social Media Marketing Tools
- Search Engine Optimization
- Search Engine Marketing
- Internet Blogging
- Google and Social Media
- Email Marketing
- Online Video Marketing
- Paid Search Marketing
- Mobile Apps Marketing
- Traditional marketing versus Online Marketing techniques
- Interconnection among online marketing tools
- Effective Marketing plan of online marketing campaign
- Factors that affect Online Marketing success
- Critical success factors of Online Marketing campaigns
- Target Market and most commonly used Keywords
- Unique and Quality Content
- Pay-per-click Campaign
- Facebook and Twitter Social Media Campaign
- Utilizing Popular Blogging Sites
- Regular Updates on Social Media Websites
- Summary
- Chapter 3: Research methodology
- Research Process aspects
- Observation
- Preliminary Data Gathering
- Primary Data Gathering or Primary Research Method
- Secondary Data Gathering or Secondary Research Method
- Problem Definition
- Theoretical Framework
- Generation of Hypotheses
- Design aspects
- Sampling Design
- Measurement
- Advantages and disadvantages of Questionnaire design
- Questionnaire Design
- Data Analysis and interpretation
- Feel for the data
- Measures of Central Tendencies
- Measures of Dispersion
- Testing Goodness of Data
- Validity
- Reliability
- Hypothesis Testing
- Deduction (Research approach)
- Research Report
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This dissertation aims to study how budget airlines in India leverage online marketing to increase their competitiveness in the market. The research investigates the various online marketing techniques used by these airlines and analyzes the factors contributing to the success of online marketing campaigns. The research also identifies critical success factors for successful online marketing campaigns in the budget airline industry in India.- The role of online marketing in the budget airline industry in India.
- The effectiveness of various online marketing techniques used by budget airlines in India.
- Factors influencing the success of online marketing campaigns in the budget airline industry in India.
- Critical success factors for successful online marketing campaigns in the budget airline industry in India.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1: Introduction
This chapter introduces the dissertation project, outlining its title, purpose, specific aims, problem statement, significance, research questions, and research hypotheses. The chapter defines the scope and context of the research study.Chapter 2: Literature Review
This chapter provides a comprehensive review of existing literature on online marketing, budget airline strategies in India, and the effectiveness of various online marketing techniques. It also explores the interconnection among online marketing tools and factors affecting online marketing success. The chapter concludes by identifying critical success factors for online marketing campaigns.Chapter 3: Research methodology
This chapter details the research methodology used in the dissertation. It covers the research process aspects, including observation, data gathering, problem definition, theoretical framework, and hypothesis generation. The chapter also discusses the design aspects, such as sampling design, measurement, and questionnaire design. Finally, it describes the data analysis and interpretation methods used in the research.Schlüsselwörter (Keywords)
This dissertation focuses on the key concepts of online marketing, budget airlines, competitiveness, online marketing techniques, critical success factors, and the Indian aviation industry. The research uses both primary and secondary data sources to explore the relationship between online marketing strategies and the success of budget airlines in India. It analyzes the effectiveness of various online marketing tools, including social media marketing, search engine optimization, search engine marketing, and email marketing.- Quote paper
- Srinivas Rao Yemula (Author), 2015, How Budget Airlines in India leverage on Online Marketing to increase the Competitiveness, Munich, GRIN Verlag, https://www.grin.com/document/303883
