The rise of the digital age in the last decade has pushed the practice of street style photography to become an important part of the fashion industry. The democratic environment of the internet allows street imagery to be shared and viewed on a large scale, which has resulted in this becoming a global phenomenon. The idea of capturing and viewing the styles of real people living day-to-day life on the streets of metropolitan cities is at the core of this phenomenon. In the last few years, voices doubting that contemporary street images any longer represent the real and authentic have started to rise within the industry.
Why is the street style phenomenon so prominent and what is its relation to reality, city culture and society today?
Street Style is an academic exploration of the contemporary street phenomenon, which is seen widely in fashion media and has opened many debates within in the fashion industry. The extensive research behind the paper and the ideas examined throughout the chapters provide a new point-of-view within these debates as well as add to the currently limited amount of research available the subject.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- 1 Street: The City and the Real Street
- 2 Style: Fashion Identity and the Ordinary
- 3 Image: Staged Style and the Fashion Insider
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This dissertation aims to investigate the contemporary meaning and significance of street style within the fashion industry and its relation to society and culture. It aims to discover what the term 'street' means in the context of modern street style, the reasons for the phenomenon's popularity, and its connection to present-day reality, city culture, and society.
- The relationship between the street, the city, and style in street imagery.
- The representation of 'ordinary' individuals in street style and its connection to personal authenticity, postmodernity, and human social behaviour.
- The role of fashion insiders in street style and the concept of hyperreality in relation to personal image, celebrity, and the fashion industry.
- The impact of the digital age and the commercialisation of street style photography.
- The shift in meaning of street style from its original focus on subcultural styles to a more staged and curated representation of fashion.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1 explores the relationship between the street, the city, and style in street imagery, discussing the role of the city as a backdrop for fashion and the body as a cultural object. It analyzes the difference between the physical street and the constructed 'street' of street style, highlighting the influence of fashion events and media representations.
Chapter 2 examines the 'ordinary' individual in street style, focusing on personal authenticity, postmodernity, and social behaviour. It analyzes the shift from a focus on subcultural styles in modernity to a more image-conscious approach in postmodernity. The chapter also explores the psychology behind street style, emphasizing the desire for both individual expression and social belonging.
Chapter 3 focuses on the fashion insider and the concept of hyperreality in street style. It analyzes the role of personal image, celebrity culture, and the commercialization of street style photography in creating a more staged and curated representation of fashion.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this dissertation include street style, fashion identity, postmodernity, hyperreality, city culture, social body, fashion insider, authenticity, and the commercialization of fashion.
- Quote paper
- Uniqua Hardy (Author), 2015, Street Style. Behind the surface of the ordinary, the insider and the city, Munich, GRIN Verlag, https://www.grin.com/document/304076
