This research project examines the phenomenon of medical tourism in India. It contain case studies of three major players of the Indian medical tourism sector. Core aim of this research project is to evaluate the current market situation and the influence of external environmental factor on the Indian medical tourism sector.
Table of Contents
Section 1- Background Context
1.1. Background Context
1.2. Motivation .
1.3. Aims & Objectives
1.4. Method
Section 2- Literature Review
2.1. What is meant by Medical Tourism?
2.2. Opportunities for Medical Tourism Sector in Developing Economies ..
2.2.1. Improving the Image
2.2.2. Quality Standards
2.2.3. Infrastructure
2.2.4. Simplication of Medical & Travel Services
2.3. Challenges & Threats for Medical Tourism in Developing Countries .
2.3.1. Medical Problems
2.3.2. Legal Problems
2.3.3. Ethical Problems
2.4. Indian Medical Tourism Sector
2.5. Forms of Medical Tourism Services in India ...
2.6. Current Situation of Indian Medical Tourism Sector
2.7. PEST Analysis of Indian Medical Tourism Sector
2.7.1. Political Factor
2.7.2. Economic Factor
2.7.3. Sociological Factor
2.7.4. Technological Factor
Section 3- Case Studies
3.1. Case Study on Apollo Hospitals
3.2. Case Study on Escorts Heart Institute & Research Centre (EHIRC) ...
3.3. Max Healthcare
Section 4- Analysis
4.1. Analysis
Section 5- Conclusion & Recommendations.
5.1. Conclusion
5.2. Recommendations
Section 6- References
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