Purchase Prediction from Social Media. Methodology, Limitations & Potentials


Seminar Paper, 2014

18 Pages, Grade: 1.3


Excerpt


Contents

1 Introduction to Social Network Recommendation

2 The History of Purchase Prediction
2.1 Early Work
2.2 Focusing on the Intentions of Online Shoppers
2.3 A Paradigm Shift - Social Networks in Online Shopping

3 Predicting Purchase Behavior from Social Media
3.1 Dataset
3.2 The Challenge of Data Sparsity
3.3 Users' Purchasing and Liking Focus
3.4 Demographic Di erences
3.5 Correlation between Social Media Interests and Purchases
3.6 Predicting Purchase Behavior
3.6.1 Establishing Evaluation Metrics
3.6.2 Learning Models & Feature Families
3.7 Experimental Results

4 Assessment
4.1 Limitations of Purchase Prediction from Social Media
4.2 Potentials of Social Media Recommendation and Purchase Prediction
4.2.1 Collecting Additional Individual Data
4.2.2 Utilizing Social Network Information
4.2.3 Expanding the Scope - Recommendation vs Marketing

5 Summary

References

Excerpt out of 18 pages

Details

Title
Purchase Prediction from Social Media. Methodology, Limitations & Potentials
College
University of Heidelberg  (Computer Science)
Course
Seminar - Social Media Network Analysis
Grade
1.3
Author
Year
2014
Pages
18
Catalog Number
V305215
ISBN (eBook)
9783668031692
ISBN (Book)
9783668031708
File size
951 KB
Language
English
Keywords
purchase, prediction, social, media, methodology, limitations, potentials
Quote paper
Philipp Güth (Author), 2014, Purchase Prediction from Social Media. Methodology, Limitations & Potentials, Munich, GRIN Verlag, https://www.grin.com/document/305215

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