Influence of Children on Family Purchase Decisions

Research Paper (postgraduate), 2015

43 Pages


Table of Contents

1.0 Introduction
1.1 Significance of Research
1.2 Problem Statement
1.3 Research Questions
1.4 Hypothesis
1.5 Research Objectives
1.6 Scope
1.7 Justification
1.8 Limitations
1.9 Assumptions

2.0 Theoretical Framework
2.1.1 Parent’s demographics
2.1.2 Employment status
2.1.3 Socio Economic Status
2.1.4 Family Communication
2.1.5 Childs demographics (Age of the child)
2.1.6 Number of children
2.1.7 Gender
2.1.8 Type of product
2.1.9 Proposed Model

3.0 Literature Review
3.1 Role and importance of children in purchase decision
3.1.2 Children role in Family purchase decision in Pakistan
3.1.3 Relation with Product Type
3.1.4 Concern of children towards purchasing typical products
3.1.5 Children related products
3.2 Impact through Demographics and Geographical changes
3.2.1 Age of child
3.2.2 Change in Country
3.2.3 Social Class & cultural changes
3.2.4 Income Level and price of a product
3.3 Exposure towards information (Socialization & Advertisement)
3.4 Influence in the purchases of same Branded and unbranded products
3.4.1 Frequency of stimuli exposure

4.0 Research Methodology
4.1 Research Design
4.1.1 Quantitative Research:
4.1.2 Qualitative Research:
4.2 Procedure
4.3 Population Following is the criteria of our target market:
4.4 Data Collection
4.4.1 Sampling Method:
4.4.2 Sample Size

5.0 Quantitative and Qualitative Analysis
5.1 Correlation Analysis
5.2 Regression Analysis
5.3 Interview Responses

6.0 Conclusion, Discussion and Recommendation

7.0 References

8.0 Appendix

Excerpt out of 43 pages


Influence of Children on Family Purchase Decisions
Shaheed Zulfikar Ali Bhutto Institute of Science & Technology
Master of Business Administration
Catalog Number
ISBN (eBook)
ISBN (Book)
File size
915 KB
influence, children, family, purchase, decisions
Quote paper
Rizwan Raheem Ahmed (Author)Nofel Ameen (Author)Emad Shaikh (Author)Fahad Shahzad Memon (Author), 2015, Influence of Children on Family Purchase Decisions, Munich, GRIN Verlag,


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