Leseprobe
Table of Content
List of Figures
List of Tables
Abstract
1 Introduction
1.1 Background on the topic
1.2 Purpose of the study
2 Theoretical Framework
2.1 Subliminal Advertising
2.1.1 First Approaches
2.1.2 Definition of Subliminal Advertisement
2.2 Subliminal Perception
2.2.1 Research Background
2.2.2 Thresholds perspectives
2.2.3 Subliminal Stimuli
2.2.4 Introspective Measurements
2.2.5 The Masked Prime Paradigm
2.2.6 Effects of Subliminal Messages
2.3 Information Search
2.4 Evaluation on Google Search Result Pages
2.5 Hypothesis
3 Methodology
3.1 Design
3.2 Sample
3.3 Materials
3.4 Procedure
3.4.1 Recipient Variables
3.4.2 Independent Variable
3.4.3 Dependent Variables
3.5 Confounding Variables
4 Results
4.1 Descriptive Statistics
4.2 Inferential statistics
5 Discussion
5.1 Discussion of Results
5.2 General Discussion
Acknowledgments
11 References
- Arbeit zitieren
- Eyüp Aksoy (Autor:in), 2015, The Effects of Subliminal Cues on Information Seeking and Evaluation of Google Search Results, München, GRIN Verlag, https://www.grin.com/document/306998
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