Leseprobe
Table of Contents
Executive Summary
Table of Contents
List of Abbreviations and Symbols
List of Figures
1 Introduction
1.1 Problem Definition and Objective
1.2 Scope of Work
2 Background on Big Data, Smart Data and Strategic Management
2.1 Definition and Objectives of Data Analytics
2.2 Definition and Objectives of Strategic Management and Decision-Making
3 Data Analytics as driver for Competitive Advantage
3.1 Importance and Impact of Data Analytics for Strategic Management
3.2 Data Analytics supporting strategic decisions
3.3 Critical Analysis of the Data Analytics environment
4 Conclusion and Outlook
Bibliography
Appendix A: ITM ChecklistIX
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- Alexej Eichmann (Autor:in), 2015, From Big to Smart Data. How can Data Analytics support Strategic Decisions to gain Competitive Advantage?, München, GRIN Verlag, https://www.grin.com/document/309153
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