Leseprobe
Table of Contents
1. Introduction
2. The Asian Cultural Framework and Its Influence on Global Markteing
2.1 Collectivist Asia and The Importance of Family
2.2 Uncertainty Avoidance and The Concept of “Face“
2.3 Power Distance and Social Status
2.4 Masculinity versus Femininity
2.5 Marketing Communication in Asia
3. Practical Measures for Global Marketers
3.1 The Hard-Sell versus Soft-Sell Approach and International Marketing Research
3.2 Segmentation and Changing Cultural Values
3.3 Discussion Part
4. Conclusion
5. References
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- Emily Bloom (Autor:in), 2014, Influences of Asian Cultural Identity on Global Marketing Strategies, München, GRIN Verlag, https://www.grin.com/document/309498
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