Excerpt
Table of Contents
Abstract
Chapter one
1.0 Introduction
1.1 Aims.
1.2 Research Significance.
Chapter Two
Literature Review
2.0 Introduction.
2.1 Marketing promotion
2.2 Sales promotion
2.3 Public relations
2.4 Sponsorship overview
2.5 Corporate Social Responsibility
2.6 Sport Sponsorship.
2.7 Measure of Effectiveness of Sponsorship Program
2.8 Influence of Brand Awareness in Consumer decision making
2.9 Grameen phone and Sponsorship.
Chapter Three.
Research Methodologies.
3.0 Introduction.
3.1 Research philosophy.
3.2 Research approach:
3.3 Research strategies:
3.4 Research design:
3.5 Data collecting strategies:
3.6. Sampling Technique:
3.7 Data Analysis methods and tools.
3.8 Research Limitation.
3.9 Ethical considerations.
Chapter Four.
4.0 Findings and discussion.
4.1 Demographic Analysis of the respondents
4.2 Recall test of Sports Sponsorship Program of GP
4.3 Recognition Test
4.4 Reason behind the result
4.4 Impact of Brand Awareness of Grameenphone on Consumer Decision making and sells.
Chapter Five.
5.0 Recommendation
6.0 Conclusion
References
- Quote paper
- Md.Jobair Hossain (Author), 2010, The Effects of CSR on Marketing. A Study on Sports Sponsorship of Grameenphone Bangladesh, Munich, GRIN Verlag, https://www.grin.com/document/309727
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