Excerpt
Table of Contents
List of Abbreviations
List of Figures
List of Tables
Executive Summary
1. Introduction
1.1. Problem Definition
1.2. Objectives
1.3. Methodology
2. Overview Mobile Phone Industry
2.1. Dominant economic features of the mobile phone industry
2.2. Porter´s Five Forces Industry Analysis
2.3. Strategic Group Analysis
2.4. Key Success Factors Mobile Phone Industry
3. Competitive Strategies of Apple, Sony and Xiaomi
3.1. Apple – Broad Differentiation strategy
3.2. Xiaomi – Best-Cost Provider
3.3. Sony - Focused Differentiation strategy
4. Conclusion
5. Bibliography
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- Andreas Kauerhof (Author), 2015, The Strategy of the Smartphone Industry. A Comparative Analysis of Apple, Sony and Xiaomi, Munich, GRIN Verlag, https://www.grin.com/document/310660
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