The report critically examined the strategic operation management (OM) decisions of EasyJet low cost Airline Company and how they operated their service successfully throughout the Europe. The report also briefly explored three key OM decisions for instances Quality Management, Service Design, and Capacity Design of EasyJet Airline Company. In addition, the report analysed the entire EasyJet Company based on SWOT analysis framework and also recommended to achieve their competitive advantages through the customer satisfaction with low air fares.
The EasyJet low cost airline company followed strategic OM decisions throughout their business cycles. The EasyJet was launched in 1995 with small capacity but within fifteen years they developed business very competitively. They introduced modern technology in their service. From 2014, they initiated paperless cockpit and started to use laptop as well as printed navigational map.
In addition, they got membership with European emissions trading scheme from the last ten years. They reduced CO2 gas emission and waste as well through waste recycling process. The airline company had many strong points to success their business, however they had some minimal drawbacks what might harm their business.
Overall, the EasyJet airline company recommended to follow principle OM decisions to promote their business. In addition, The EasyJet Company also suggested to follow the Southwest Airline (SA) strategic map to promote their continuous success and expand their service worldwide.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Content
- Introduction
- About EasyJet Airline
- Operation of the Company
- Quality Management
- Service Design
- Capacity Design
- SWOT Analysis of EasyJet Airline Company
- Strengths
- Weaknesses
- Opportunities
- Threats
- Conclusion
- Recommendations
- References
- Bibliography
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to critically examine EasyJet's strategic operational management decisions and their contribution to the airline's success in Europe. It analyzes key operational management areas, assesses EasyJet's overall performance using a SWOT analysis, and provides recommendations for enhancing its competitive advantage through customer satisfaction and low fares.
- Strategic Operational Management Decisions in the Airline Industry
- EasyJet's Competitive Strategies and Market Position
- Quality Management and Service Design in Low-Cost Airlines
- Capacity Planning and Resource Allocation
- SWOT Analysis and Competitive Advantage
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: This chapter introduces the report's focus on EasyJet's operational management strategies and their impact on the airline's success. It emphasizes the importance of operational management in achieving profitability and boosting service performance, highlighting customer relationship management (CRM) as a crucial element. The chapter sets the stage for a deeper dive into EasyJet's specific operational decisions and strategies.
About EasyJet Airline: This section provides background information on EasyJet, a successful low-cost airline based in the United Kingdom. It highlights EasyJet's establishment in 1995, its growth over the years, and its status as a major player in the European low-cost airline market. The chapter emphasizes EasyJet's partnership with the easyGroup and its prominent position in the London Stock Exchange Market. It also mentions EasyJet's fleet size and mission statement, focusing on providing low-fare services to millions of passengers.
Operation of the Company: This chapter introduces the key operational management decisions that are crucial for EasyJet's success, focusing on quality management, service design, and capacity design. It sets the framework for the subsequent detailed analysis of each of these key areas. The selection of these specific areas highlights the importance of efficient operations for a low-cost airline's profitability and competitiveness.
Quality Management: This section examines EasyJet's approach to quality management and how it impacts profitability. It presents the relationship between improved quality, increased sales, reduced costs, and ultimately, higher profits. The analysis likely emphasizes how EasyJet's focus on quality, possibly through efficient processes and reliable service, translates into positive business outcomes. The connection between operational efficiency and financial success is central to this chapter.
Service Design: This section details EasyJet's service design strategies, crucial for a low-cost carrier's success. It analyzes how the design of services influences the customer experience and contributes to the airline's overall operational efficiency and profitability. The discussion probably highlights the importance of streamlining processes, optimizing customer interactions, and maintaining a cost-effective structure without compromising service quality.
Capacity Design: This chapter explores EasyJet's capacity design decisions, examining how they balance aircraft size, flight schedules, and other factors to ensure operational efficiency while meeting passenger demand. The analysis likely includes considerations of fleet optimization, route planning, and scheduling algorithms to maximize resource utilization and minimize operational costs. The focus on maximizing capacity utilization within the context of low-cost operations is key.
SWOT Analysis of EasyJet Airline Company: This section presents a comprehensive SWOT analysis of EasyJet, examining its strengths, weaknesses, opportunities, and threats. This systematic assessment of the airline's internal capabilities and external environment is crucial in understanding its competitive position and identifying areas for improvement. The analysis forms the foundation for the report's final recommendations.
Schlüsselwörter (Keywords)
EasyJet, low-cost airline, operational management, quality management, service design, capacity design, SWOT analysis, competitive advantage, customer satisfaction, low fares, strategic decision-making, European airline industry.
EasyJet Airline Operational Management: Frequently Asked Questions (FAQ)
What is the purpose of this report?
This report critically examines EasyJet's strategic operational management decisions and their contribution to the airline's success in Europe. It analyzes key operational management areas, assesses EasyJet's overall performance using a SWOT analysis, and provides recommendations for enhancing its competitive advantage through customer satisfaction and low fares.
What topics are covered in the report?
The report covers EasyJet's strategic operational management, competitive strategies and market position, quality management and service design, capacity planning and resource allocation, and a comprehensive SWOT analysis. It also includes an introduction to EasyJet, a detailed look at its operations, and concludes with recommendations.
What are the key themes explored in the report?
Key themes include strategic operational management decisions in the airline industry, EasyJet's competitive strategies and market position, quality management and service design in low-cost airlines, capacity planning and resource allocation, and SWOT analysis and competitive advantage.
What is the structure of the report?
The report is structured with an executive summary, introduction, a section about EasyJet, a section on its operations (including quality management, service design, and capacity design), a SWOT analysis, a conclusion, recommendations, references, and a bibliography.
What does the report say about EasyJet's operations?
The report examines EasyJet's operational management decisions focusing on quality management (how quality impacts profitability), service design (how service design influences customer experience and operational efficiency), and capacity design (balancing aircraft size, flight schedules, etc., to meet demand and minimize costs).
What is the significance of the SWOT analysis?
The SWOT analysis provides a comprehensive assessment of EasyJet's internal capabilities and external environment. It is crucial for understanding the airline's competitive position and identifying areas for improvement and forms the basis for the report's recommendations.
What are the key findings of the report (in brief)?
The report analyzes how EasyJet's operational decisions contribute to its success as a low-cost airline in Europe. It highlights the importance of quality management, efficient service design, and effective capacity planning in achieving profitability and maintaining a competitive advantage. The SWOT analysis identifies both strengths and weaknesses, ultimately leading to actionable recommendations for future improvement.
What kind of recommendations does the report offer?
The report's recommendations are based on the SWOT analysis and aim to enhance EasyJet's competitive advantage through improved customer satisfaction and continued focus on low fares. Specific recommendations are not detailed in the provided preview, but would logically address the identified strengths, weaknesses, opportunities, and threats.
What are the keywords associated with this report?
EasyJet, low-cost airline, operational management, quality management, service design, capacity design, SWOT analysis, competitive advantage, customer satisfaction, low fares, strategic decision-making, European airline industry.
- Quote paper
- Kamalesh Dey (Author), 2015, SWOT Analysis of the EasyJet Airline Company, Munich, GRIN Verlag, https://www.grin.com/document/313914
