The report critically examined the strategic operation management (OM) decisions of EasyJet low cost Airline Company and how they operated their service successfully throughout the Europe. The report also briefly explored three key OM decisions for instances Quality Management, Service Design, and Capacity Design of EasyJet Airline Company. In addition, the report analysed the entire EasyJet Company based on SWOT analysis framework and also recommended to achieve their competitive advantages through the customer satisfaction with low air fares.
The EasyJet low cost airline company followed strategic OM decisions throughout their business cycles. The EasyJet was launched in 1995 with small capacity but within fifteen years they developed business very competitively. They introduced modern technology in their service. From 2014, they initiated paperless cockpit and started to use laptop as well as printed navigational map.
In addition, they got membership with European emissions trading scheme from the last ten years. They reduced CO2 gas emission and waste as well through waste recycling process. The airline company had many strong points to success their business, however they had some minimal drawbacks what might harm their business.
Overall, the EasyJet airline company recommended to follow principle OM decisions to promote their business. In addition, The EasyJet Company also suggested to follow the Southwest Airline (SA) strategic map to promote their continuous success and expand their service worldwide.
Table of Contents
1. INTRODUCTION
1.1 ABOUT EASYJET AIRLINE
2. OPERATION OF THE COMPANY
2.1 QUALITY MANAGEMENT
2.2 SERVICE DESIGN
2.3 CAPACITY DESIGN
3. SWOT ANALYSIS OF EASYJET AIRLINE COMPANY
3.1 STRENGTHS
3.2 WEAKNESS
3.3 OPPORTUNITIES
3.4 THREATS
4. CONCLUSION
5. RECOMMENDATIONS
Objectives and Topics
This report evaluates the strategic operations management (OM) of the low-cost airline EasyJet, specifically analyzing how the company leverages service design, quality management, and capacity planning to maintain its competitive edge in the European market. The study aims to identify the factors contributing to its business success and provide recommendations for future growth.
- Strategic analysis of Quality Management in airline operations.
- Evaluation of Service Design and Capacity Design frameworks.
- SWOT analysis of EasyJet's market position.
- Benchmarking against Southwest Airline's operational model.
- Risk management and environmental sustainability initiatives.
Extract from the Book
QUALITY MANAGEMENT
Quality management is vital to make long term profit for any company or organisation. According to figure 2, company make more profit through the improvement of the quality services or product. In addition, quality could be improved and profit might be maximised through huge number of sale with low price, high reputation and quick response (Heizer and Render, 2014).
Likewise, EasyJet is serving huge number of air travellers with low air fares and ultimately making more profit (Koenigsberg, Muller and Vilcassim, 2008). In addition, Kang and James (2004) discovered five dimensions of service quality for instances reliability, assurance, tangible, empathy and responsiveness (shown in figure 3).
Moreover, Boddy (2009) stated that the system model of management (shown in figure 4), what could manage the entire quality of the business company. The following model of management is very simple and open system quality management model through the input, external environment, output and feedback, whereas input factors (people and finance) converted into output (customer service and reputation) through transformation process and this process might be forwarded by customer feedback.
Summary of Chapters
INTRODUCTION: This chapter outlines the scope of the report, emphasizing the importance of operations management and Customer Relationship Management (CRM) in the airline industry.
ABOUT EASYJET AIRLINE: This section details the background of EasyJet, highlighting its launch in 1995, its status as a successful low-cost carrier, and its operational scale.
OPERATION OF THE COMPANY: This chapter critically analyzes key operational decisions including Quality Management, Service Design, and Capacity Design frameworks.
SWOT ANALYSIS OF EASYJET AIRLINE COMPANY: This section provides a strategic evaluation of the airline's internal strengths and weaknesses, as well as external opportunities and threats.
CONCLUSION: This chapter summarizes the findings, noting that strategic operations management has been the cornerstone of EasyJet's long-term success.
RECOMMENDATIONS: This section suggests adopting the operational activity map of Southwest Airlines to further enhance competitive advantage and facilitate global expansion.
Keywords
EasyJet, Operations Management, Low Cost Airline, Quality Management, Service Design, Capacity Design, SWOT Analysis, Customer Satisfaction, Yield Management, Risk Management, Competitive Advantage, Southwest Airline, Sustainability, Air Travel, Strategic Management.
Frequently Asked Questions
What is the primary focus of this report?
The report focuses on examining the strategic operations management decisions of EasyJet to understand how the company successfully operates as a low-cost carrier in Europe.
What are the main thematic areas covered?
The core themes include Quality Management, Service Design, Capacity Design, and a comprehensive SWOT analysis of the company's business model.
What is the main objective of the study?
The goal is to analyze EasyJet's current operations and offer strategic recommendations, particularly through benchmarking with successful models like Southwest Airlines, to support sustained growth.
Which methodology is applied?
The report utilizes a critical analysis approach, incorporating SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and academic frameworks related to operational management.
What is discussed in the main body of the work?
The main body explores the specific operational strategies, risk management frameworks, and the strategic cycles EasyJet uses to maintain high performance and low costs.
Which keywords define this document?
Key terms include Operations Management, EasyJet, Low Cost Airline, Service Design, and SWOT Analysis.
How does EasyJet manage its capacity?
EasyJet manages capacity through demand management, yield management, scheduling aircraft and staff efficiently, and planning across short, intermediate, and long-range horizons.
Why is the Southwest Airlines (SA) model mentioned?
The SA model is cited as a benchmark for low-cost operational excellence, and the author recommends that EasyJet follow its strategic activity map to expand its success globally.
- Quote paper
- Kamalesh Dey (Author), 2015, SWOT Analysis of the EasyJet Airline Company, Munich, GRIN Verlag, https://www.grin.com/document/313914
