The online retailer MODOMOTO was established in 2011 in Berlin, Germany. It sells high quality men clothing from famous brands and has already more than 50.000 customers and 100 employees. The unique selling proposition of MODOMOTO is to create a fast and convenient shopping experience for customers. To reach this goal of convenience and rapidness MODOMOTO offers the customers an arranged unique package of cloth, which is compiled by their fashion stylist.
The purpose of this report is to analyze and discuss the marketing mix element strategies for introducing MODOMOTO men clothing from Germany to the Canadian market. This study will also provide solutions to the problems of entering the Canadian market as an online retailer for men clothing.
Table of Contents
- 1. Introduction
- 2. Current Market Situational Analysis of men clothing in Canada
- 2.1 Market Size Potentials, Opportunities, and Segmentations
- 2.2 Target Markets of MODOMOTO and Their Characteristics in Canada
- 2.2.1 Demographic Characteristics
- 2.2.2 Psychographic Characteristics
- 2.3. Major Competitors of male Clothing Retailers in Canada
- 3. Uncontrollable Market Environments and Constraints Affecting MODOMOTO in Canada
- 3.1 Regulations and legal rights
- 3.2 Taxation
- 3.3 Economic Forces
- 3.4 Cultural Forces
- 4. Suggested MODOMOTO's Marketing Mix Strategies to Enter the Canadian Market
- 4.1. Product Decision Strategy
- 4.2. Promotion Decision Strategy
- 4.3. Pricing Decision Strategy
- 4.4. Distribution and Market Entry Strategy
- 5. Discussions and Suggestions of MODOMOTO's Key Success factors to enter the Canadian Market
- 5.1. Promotion as the first Key Success Factor
- 5.2. Convenience and Customer Service as the second Key Success Factor
Objectives and Key Themes
This report explores the strategic considerations for introducing MODOMOTO, a German online men's clothing retailer, to the Canadian market. The primary objective is to analyze the feasibility and potential for success in this market entry, providing recommendations for a profitable and sustainable strategy.
- Market Analysis: The report analyzes the Canadian market for men's clothing, including its size, growth potential, target segments, and key competitors.
- External Factors: The report considers external forces like legal regulations, taxation, economic conditions, and cultural influences affecting MODOMOTO's market entry.
- Marketing Mix: The report outlines a comprehensive marketing mix strategy for MODOMOTO in Canada, covering product, promotion, pricing, and distribution decisions.
- Key Success Factors: The report identifies key success factors for MODOMOTO's success in Canada, emphasizing promotion, convenience, and customer service.
- Market Entry Strategy: The report recommends a suitable market entry strategy for MODOMOTO, considering its business model and the Canadian market context.
Chapter Summaries
Chapter 2: Current Market Situational Analysis of men clothing in Canada
This chapter analyzes the Canadian market for men's clothing, highlighting its size, growth rate, and segmentation opportunities. It explores the demographic and psychographic characteristics of MODOMOTO's target market in Canada, along with identifying key competitors within the market.
Chapter 3: Uncontrollable Market Environments and Constraints Affecting MODOMOTO in Canada
This chapter focuses on uncontrollable external factors that may influence MODOMOTO's success in Canada. It examines legal regulations, taxation, economic forces, and cultural nuances specific to the Canadian market.
Chapter 4: Suggested MODOMOTO's Marketing Mix Strategies to Enter the Canadian Market
This chapter outlines the key elements of a comprehensive marketing mix strategy for MODOMOTO's market entry into Canada. It covers product, promotion, pricing, and distribution decisions, providing tailored recommendations for MODOMOTO's specific business model.
Chapter 5: Discussions and Suggestions of MODOMOTO's Key Success factors to enter the Canadian Market
This chapter identifies and discusses the most critical success factors for MODOMOTO's successful market entry in Canada, emphasizing promotion, convenience, and customer service.
Keywords
The key topics and concepts explored in this report include: market analysis, online retail, men's clothing, market entry strategy, marketing mix, competitive analysis, legal regulations, cultural influences, promotion, convenience, customer service, and key success factors. This report aims to provide a comprehensive overview of the potential for MODOMOTO's success in the Canadian market by focusing on these crucial themes.
- Quote paper
- Bachelor of Arts Nico Grünewälder (Author), 2013, Introducing German clothes to the Canadian Market. A study of MODOMOTO's Marketing Mix Strategies, Munich, GRIN Verlag, https://www.grin.com/document/314353
