This study aimed to specify the factors affecting consumer’s perception towards Bangladesh Television. Identified factors were : entertainment, technology, information and program form secondary data analysis (Appendix). The industry expert helped to clarify and understand other factors as well. Primary data were obtained through survey questionnaire.
Paired T test has been carried out to find out the accuracy of the hypothesis. Regression model has been used to find out if the independent variables have significant relationship with the dependent variable. From data analysis, 20-factors were found influencing the dependent variable, and the data was from the questionnaire which was completed by different people of different ages, gender, occupation, location.
Frequencies, crosstabs, paired t-test, regression analysis and correlation were used for data analysis. This analysis showed that 20 of the independent variables influences the dependent variable. From the regression analysis, it has been found that the value of R square is 0.934. That means independent variables have 93% impact over the dependent variable. In other words, the dependent variable can be influenced 93% by the independent variables. Adjusted R square is .934 which is close to R square.
Table of Contents
Background:
Theoretical Framework:
Research problem:
Approach to the problem:
Research Design:
Data Analysis:
Finding, Hypothesis, and Results:
Frequency
Hypothesis:
Correlation:
Recommendation:
Limitation and direction for future research:
Conclusion:
Research Objectives and Topics
This study aims to identify the factors influencing consumer perception towards Bangladesh Television (BTV). It specifically investigates how entertainment, technology, information, and program quality impact viewer attitudes, addressing the core challenge of why BTV is currently losing its viewership to other media platforms.
- Analysis of consumer perception and behavioral attitudes towards BTV.
- Evaluation of program content, technical quality, and information delivery.
- Investigation of the impact of globalization and alternative media availability.
- Assessment of BTV's competitiveness compared to satellite and digital channels.
- Identification of strategic recommendations for improving BTV's viewership.
Excerpt from the Book
Background:
In 80-90s TV was used to be the main entertainment source. Mostly for news, drama, sports. But now in the age of globalization the entertainment media has increased significantly in the form of magazines digital media which are also popular in Bangladesh. Regarding Bangladeshi channels which are mostly viewers oriented but BTV has not modified yet in terms viewer preferences.
So Bangladesh Television is losing viewers because of:
• Access of availability of other media
• Technologically not advanced
• Lack of customization
• Govt. biased
• Lack of promotion
Access of availability of other media: now a day’s people have the access to so many Medias and every media is covering international and national information differently. As in Internet we have the accessibility of Facebook, Whatsapp, Viber, YouTube which are covering important information as well as they have become a source of entertainment. In print media we have newspapers, magazines (news, fashion, sports) etc and lastly now a days we have numerous numbers of satellite channels. So people are having so many types of media for their requirements as every media has a specific target audience. , But Bangladesh Television BTV has not yet set their programs in comparison to the other medias. According to Zia (2007), satellite television viewership is no more restricted to the upper-middle class only; with the availability of low-priced television and cable connection, it has become a common household facility for thelower class as well. Due to easy access to satellite channels, low cost and a huge interest of television viewership for entertainment purposes have created the rapid growth of satellite television all over the world (Zia, 2007).
Summary of Chapters
Background: Examines the shift in entertainment consumption in Bangladesh, highlighting BTV's struggle to compete with alternative digital and satellite media.
Theoretical Framework: Defines key constructs such as entertainment, information, and amusement that correlate with consumer attitudes toward television channels.
Research problem: Outlines the management and marketing challenges regarding BTV's viewership, including specific research questions.
Approach to the problem: Presents a graphical model illustrating the factors influencing consumer perception toward BTV.
Research Design: Details the methodology, including exploratory research, expert consultation, and the use of a structured questionnaire for data collection.
Data Analysis: Describes the statistical methods employed, such as Cronbach’s alpha for reliability, frequencies, crosstabs, t-tests, and regression analysis.
Finding, Hypothesis, and Results: Reports the statistical outcomes, confirming that entertainment, technology, information, and program quality significantly impact consumer perception.
Frequency: Provides a breakdown of the demographic and psychographic profiles of the 200 survey respondents.
Hypothesis: Tests four hypotheses confirming the influence of entertainment, technology, information, and program content on BTV viewership.
Correlation: Analyzes the positive relationships between different variables like technology and entertainment, and information and program quality.
Recommendation: Offers strategic advice to BTV, including upgrading technology, improving program creativity, and enhancing promotional efforts.
Limitation and direction for future research: Acknowledges study constraints such as sample size and suggests extending research for broader generalizability.
Conclusion: Summarizes the study's findings, reiterating the significant influence of independent variables on the dependent variable of consumer perception.
Keywords
Perception, Paired T Test, Regression, Primary data, Hypothesis, Cross tabulation, BTV, Viewership, Consumer behavior, Satellite television, Demographic, Psychographic, Reliability, Statistics, Bangladesh Television.
Frequently Asked Questions
What is the core focus of this research?
The research primarily investigates the factors that influence consumer perception towards Bangladesh Television (BTV) and why it is losing its audience to other media.
What are the central thematic fields covered in this study?
The study centers on entertainment, technology, information delivery, and program content as the primary drivers of consumer attitudes.
What is the primary goal of this research?
The primary goal is to identify specific determinants of BTV's viewership and provide actionable recommendations to improve its program quality and market position.
Which scientific methodology was used?
The researchers utilized a descriptive study design, primary data gathered via a structured questionnaire, and quantitative analysis including Cronbach’s alpha, regression models, and paired t-tests.
What aspects are covered in the main section of the paper?
The main sections cover the theoretical framework, the research design, data analysis of survey responses, hypothesis testing, and findings from regression and correlation models.
Which keywords best characterize this work?
Key terms include Perception, Paired T Test, Regression, Primary data, Hypothesis, and Cross tabulation, reflecting the study's empirical approach.
How does satellite television impact BTV?
The paper highlights that easy access to satellite channels and their superior technological and content variety threaten BTV's traditional viewership and cultural influence in Bangladesh.
What is the role of demographics in this analysis?
Demographics (age, gender, occupation, education, income) are used in cross-tabulations to identify specific viewer groups and their varying perceptions towards BTV's programming and interactivity.
What does the regression analysis reveal about BTV's factors?
The regression analysis shows that independent variables, including entertainment and program quality, have a significant (93-94%) impact on the dependent variable (consumer perception).
- Arbeit zitieren
- Dewan Mehrab Ashrafi (Autor:in), Md. Atiqur Rahman Sarker (Autor:in), 2015, Consumer Perception of the state-owned "Bangladesh Television" network, München, GRIN Verlag, https://www.grin.com/document/314596
