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Correlation between Corporate Culture and Corporate Strategy

Google vs. Apple and Daimler vs. Siemens

Term Paper, 2013

42 Pages, Grade: 1,7

Henning Wenzel (Author)

Excerpt

Executive Summary ... II

List of Abbreviations ... IV

List of Figures ... V

1 Introduction ... 1
1.1 Objective ... 2
1.2 Methodology ... 2

2 Corporate Strategy ... 3
2.1 Definition of Strategy ... 3
2.2 Strategic Process ... 4

3 Corporate Culture ... 6
3.1 Definition of Corporate Culture ... 7
3.2 Levels of Corporate Culture ... 8
3.2.1 Basic assumptions ... 9
3.2.2 Values ... 10
3.2.3 Norms ... 10

4 Correlation between Culture and Strategy ... 12
4.1 Strategy Implementation ... 13
4.1.1 Strategy around Culture ... 13
4.1.2 Strategy by Culture Adaption ... 14
4.2 Company Examples ... 16
4.2.1 Company 1 – Google Inc. ... 16
4.2.2 Company 2 – Apple Inc. ... 19
4.2.3 Distinctions between Google Inc. and Apple Inc. ... 22
4.2.4 Company 3 – Daimler ... 23
4.2.5 Company 4 – Siemens ... 25
4.2.6 Distinctions between Daimler and Siemens ... 27

5 Conclusion ... 28

Bibliography ... VI

ITM-Checklist: 360-degrees analysis ... XI

List of Abbreviations

Excerpt out of 42 pages

Details

Title: Correlation between Corporate Culture and Corporate Strategy
Subtitle: Google vs. Apple and Daimler vs. Siemens
College: University of applied sciences, Cologne
Course: Strategic Corporate Management
Grade: 1,7
Authors: Henning Wenzel (Author)Sebastian Voigt (Author)
Year: 2013
Pages: 42
Catalog Number: V315514
ISBN (eBook): 9783668157514
ISBN (Book): 9783668157521
File size: 3643 KB
Language: English
Keywords: company culture, work climate, strategy, traditions, principles

Quote paper: Henning Wenzel (Author)Sebastian Voigt (Author), 2013, Correlation between Corporate Culture and Corporate Strategy, Munich, GRIN Verlag, https://www.grin.com/document/315514

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