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Porters Five Forces. Innovation through Business, Engineering and Design

Name: Porters Five Forces. Innovation through Business, Engineering and Design
Price: 18.95 EUR
Availability: InStock
Author: Anna Lena Bischoff
ISBN: 978-3-668-20909-1

How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspective?

Term Paper (Advanced seminar), 2016

22 Pages, Grade: 1,0

Anna Lena Bischoff (Author)

Excerpt

Summary

1. Introduction
1.1. Background
1.2. Problem
1.3. Method

2. Theory

2.1. Market competiveness according to Porter’s Five Forces
Porter’s Five Forces
2.2. Customer expectation according to Miller

3. Empirical findings
3.1. Interview with The case company’s designer
3.2. Observation in the manufacturing facilities and artefact analysis
3.3. Secondary research

4. Analysis of design concepts from a business perspective
4.1. Competitor analysis
4.2. Customer expectation analysis

5. Results and further analysis
5.1. Results from the perspective of competiveness
5.2. Results from the perspective of customer expectations

6. Conclusion

7. Appendix
7.1. Table of Figures
7.2. The case company Products visualized
7.3. Visualization of competitors products
7.4. SWOT analysis of The case company and their products
7.5. Brainstorming ideas with cardboard
7.6. Brief by The case company
7.7. Bibliography
7.8. References from the World Wide Web

Excerpt out of 22 pages

Details

Title: Porters Five Forces. Innovation through Business, Engineering and Design
Subtitle: How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspective?
College: Linnaeus University
Course: Innovation through Business, Engineering and Design
Grade: 1,0
Author: Anna Lena Bischoff (Author)
Year: 2016
Pages: 22
Catalog Number: V317000
ISBN (eBook): 9783668209084
ISBN (Book): 9783668209091
File size: 704 KB
Language: English
Keywords: Porter, five forces, marketing, product development, competition, threats, SWOT

Quote paper: Anna Lena Bischoff (Author), 2016, Porters Five Forces. Innovation through Business, Engineering and Design, Munich, GRIN Verlag, https://www.grin.com/document/317000

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