Fiber board coffins on the Swedish funeral market. Target Costing and Co-Creation

Contents

Summary

1. Introduction
1.2. Problem
1.3. The case company
1.4. Results from module 2-design and module 3-engineering
1.5. Purpose

2. Theory
2.1. Consumer behavior - consumerism
Macro consumerism
Micro consumerism
2.2. Co-creation
Co-creation as marketing research tool
Co-creation as marketing strategy
2.3. Target costing
Definition of the product
Quality Function Deployment
Setting the target selling price and target profit margin
Calculating allowable cost

3. Method

4. Empirical Findings
4.1. The funeral market in Sweden
Process from death to burial
4.2. Results from the module Methods at work - business
4.3. Empirical Findings from the focus group
Test focus group with students
Focus group with relevant customer
4.4. Empirical Findings from the Interview

5. Analysis
5.1. Changing market environment
External influences on the concept of fiber board coffins
Customer influences when making the purchase decision
5.2 Influence of co-creation on the product development to meet customer requirements
Marketing strategy and communication for the product
5.2. Cost model analysis

6. Conclusion and Reflection
6.1. Reflection design student
6.2. Reflection engineering students

7. Appendix
7.1. Table of Figures
7.2. Design Brief of the case company, including company description
7.3. Survey results from the test focus group
7.4. Focus group questions
7.5. Survey results from the focus group
7.6. Interview questions with the funeral company and survey results
7.7. Bill of materials fiber board coffin “Linné”
7.8. Results of testing the fiber board coffin in Solidworks according to material feasibility
7.9. Bibliography

Books

Articles

References from the World Wide Web