The most famous place for international music festivals in Austria is Wiesen. It is located in Burgenland and Mr. Bogner, the founder of these festivals has satisfied millions of people, including myself, with his events by now.
Due to my general interest in event management I decided to do my studies on music festivals. It gave me the chance to have a deeper sight into this subject.
Music festivals are special events, which can give a great experience to musicians, organizers and customers if they are properly organized. Everyone can gain a profit out of it – musicians with promoting their music, organizers with making profit and visitors with enjoying several concerts in one or more days.
Furthermore I wanted to go into detail of the indirect profitability. The buying behaviour is not just influenced by media but also by transfer of visitors, accommodation abilities, food and beverage choice and many more. The marketing mix should address not just inbound but also outbound tourists to increase the customer awareness in the European festival market.
The Wiesen Festival & Concert Veranstaltungs GMBH provides customers with high quality in concerts, F&B, security, waste management, etc.
Nevertheless, no event passes by without any crisis. The reader should get an idea about upcoming problems and their solution during the festival.
This diploma is focused on the positive consumer satisfaction which is only reached by proper planning. A customer is highly satisfied when the product is better than promised.
Studies are done on the organizational methods, the customers feedback and the different service providers.
The primary research is based on interviews with members of the organization team, journalists of music magazines, public transfer members, involved companies and festival visitors.
The secondary research consisted of information from special event books, magazines and the Internet.
The purpose of this thesis was to get a better view of creating a music festival. The reader should get a more complex idea of the whole performance in Wiesen. Furthermore it shows how the individual needs for an event are linked together.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Music Festivals
- Music Festivals - An Overview
- The Significance of Music Festivals
- Types of Music Festivals
- The Impact of Music Festivals on Tourism
- The Wiesen Festival & Concert Veranstaltungs GMBH
- History and Background
- Organizational Structure
- Marketing and Promotion
- Customer Service and Satisfaction
- The Wiesen Festival Experience
- Music Line-up and Performance
- Food and Beverage Services
- Security and Safety Measures
- Waste Management and Sustainability
- Challenges and Solutions
- Crisis Management
- Environmental Issues
- Financial Sustainability
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This diploma project aims to provide a comprehensive analysis of music festivals, specifically focusing on the Wiesen Festival in Austria. The project investigates the organizational aspects, customer experiences, and challenges associated with hosting a large-scale music event.
- The significance of music festivals as cultural and economic drivers
- The organizational structure and challenges of managing a music festival
- The impact of music festivals on tourism and local communities
- The role of customer satisfaction in ensuring the success of a music festival
- The challenges of sustainability and environmental responsibility in the context of music festivals
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter introduces the concept of music festivals, exploring their historical origins, different types, and cultural significance. It also examines the impact of festivals on tourism and the local economy.
The second chapter focuses on the Wiesen Festival & Concert Veranstaltungs GMBH, providing a detailed overview of its history, organizational structure, marketing strategies, and customer service practices.
The third chapter delves into the Wiesen Festival experience, describing the music line-up, food and beverage services, security measures, and waste management practices.
The fourth chapter examines the challenges and solutions associated with hosting a music festival, including crisis management, environmental concerns, and financial sustainability.
Schlüsselwörter (Keywords)
Music Festivals, Event Management, Wiesen Festival, Customer Satisfaction, Sustainability, Tourism, Organizational Challenges, Marketing Strategies, Cultural Impact, Economic Impact.
- Quote paper
- Katharina Maier (Author), 2004, Music festivals with a closer look on Wiesen, Munich, GRIN Verlag, https://www.grin.com/document/31987
