The main motive of this paper is to study relations between Overall Satisfaction and Loyalty of Students towards the Norwegian School of Hotel Management (NHS). The purpose of this study is also to find out how students think about the services provided by NHS and the students' perceptions of these, and how these factors influence the overall satisfaction of the students.
In this study the researcher first intends to describe and explain why students perceive higher education as a service and how important it is in general, especially within the NHS. Then, in the next step, the definitions and concepts of satisfaction and loyalty based on the empirical researches in the similar area form the focus of the theoretical part. Afterwards, the attributes of satisfaction and loyalty, which are student loyalty and its relation to student satisfaction, will be measured. Finally, the study presents the results of data analysis and the results and conclusion are discussed.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Higher education in terms of service
- Literature review
- Student Satisfaction
- Attributes for Satisfaction of Students
- Loyalty of Students
- Hypothesis and model
- Model
- Hypothesis
- Methodology
- Design
- Sample
- Measurement of attributes and constructs
- Process of analyses
- Interpretations of results
- Descriptive statistics
- Correlation Analyses
- Reliability
- Factor analysis
- Multiple Regression
- The rested four hypotheses
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to investigate the relationship between student satisfaction and loyalty towards the Norwegian School of Hotel Management (NHS). The study seeks to understand how students perceive the services provided by NHS and how these perceptions influence their overall satisfaction. The study also explores the factors that contribute to student loyalty in the context of higher education.
- Student satisfaction in higher education
- Factors influencing student satisfaction
- Student loyalty in the context of higher education
- The relationship between student satisfaction and loyalty
- The role of service quality in student satisfaction and loyalty
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides an overview of the study's objectives and research questions. It highlights the importance of understanding student satisfaction and loyalty in the context of higher education. The "Higher education in terms of service" section explores the growing importance of education as a service sector and discusses the increasing focus on quality and customer satisfaction in Norwegian universities.
The literature review section provides a comprehensive overview of the key concepts and theoretical frameworks related to student satisfaction and loyalty. It examines various definitions and models of satisfaction and loyalty, exploring the attributes that contribute to student satisfaction and the factors that influence loyalty. This section also discusses the relationship between satisfaction and loyalty, highlighting the importance of creating satisfied students to foster loyalty.
Schlüsselwörter (Keywords)
This research focuses on key concepts such as student satisfaction, student loyalty, service quality, higher education, and the Norwegian School of Hotel Management. The study explores the attributes of student satisfaction, including physical elements, explicit services, and implicit services. It also examines the various phases of loyalty and the factors that contribute to student loyalty, such as student mobility and global competition.
Frequently Asked Questions
What is the main objective of the NHS study?
The study aims to analyze the relationship between overall student satisfaction and loyalty at the Norwegian School of Hotel Management (NHS).
How is higher education viewed in this research?
Higher education is treated as a service sector where quality and customer (student) satisfaction are critical for institutional success.
Which statistical methods were used for data analysis?
The researcher employed descriptive statistics, correlation analyses, factor analysis, and multiple regression to interpret the results.
What factors influence student satisfaction according to the paper?
Satisfaction is influenced by physical elements, explicit services (the core curriculum), and implicit services (the psychological environment and treatment).
Why is student loyalty important for universities?
In a context of global competition and student mobility, fostering loyalty helps institutions maintain their reputation and stable enrollment numbers.
- Quote paper
- Jobaire Alam (Author), 2015, A quantitative analysis of student satisfaction and loyalty in the Norwegian School of Hotel Management (NHS), University of Stavanger, Norway, Munich, GRIN Verlag, https://www.grin.com/document/320986
