This study analyzed and examined the existing communication strategy of Tesco PLC and its importance on the current situation. Again it was a plan that conducted the steps of an audit. Finally the steps of a corporate communication was elaborated and discussed.
Any organization needs to have a strong communication system for its development and regular activities. Basically, communication is one of the most important things in any organization by which the organizational growth and strategies are highly influenced. So, the importance of communication in the corporate world is easily understandable.
Sometimes the performance of the organization is determined or selected by the corporate communication. Different terms of corporate communication and its audit are analyzed in this task. For the practical understanding of this report the researcher selected an UK based company Tesco PLC and discussed various topics regarding this research.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Analysis and discussion
- Task 1: Analysis and examination of existing communication strategy and its importance
- Purpose of communication strategy
- Requirement 1.2: How corporate communication link to corporate objectives
- Requirement 1.3: The relationship between corporate communication and corporate branding
- Task 2: Planning and evaluation of corporate communication audit
- Requirement 2.1: Planning of an internal corporate communication audit
- Requirement 2.2: Conducting an internal corporate communication audit
- Requirement 2.3: Effectiveness of current level of practice
- Requirement 2.4: Planning of an external corporate communication audit
- Requirement 2.5: Conducting an external corporate communication audit
- Requirement 2.6: Effectiveness of current level of practice
- Task 3: Development of a corporate communication strategy
- Requirement 3.1: Objectives of a corporate communication strategy
- Requirement 3.2: Selecting the audiences to influence with a corporate communication strategy
- Requirement 3.3: Appropriate measures to monitor a planned corporate communication strategy
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study aims to analyze and examine the existing corporate communication strategy of Tesco PLC, a leading UK-based retailer, and its importance in the current business environment. The study explores how corporate communication links to corporate objectives, the relationship between communication and branding, and the effectiveness of Tesco's internal and external communication strategies. It further delves into the development of a robust corporate communication strategy, including its objectives, audience targeting, and monitoring measures.
- The importance of effective corporate communication in achieving organizational goals
- The relationship between corporate communication and corporate branding
- The effectiveness of internal and external communication strategies
- The development of a comprehensive corporate communication strategy
- The role of communication in building and maintaining relationships with stakeholders
Zusammenfassung der Kapitel (Chapter Summaries)
The study begins by introducing the concept of corporate communication strategy and its importance for organizational success. It highlights the need for a well-defined strategy to guide communication within and outside the organization. The study then focuses on the communication strategy of Tesco PLC, analyzing its purpose, objectives, and links to corporate goals. It explores the role of communication in building and maintaining brand identity and customer loyalty.
The study further examines the effectiveness of Tesco's communication strategies by conducting both internal and external audits. These audits aim to evaluate the strengths and weaknesses of the existing communication practices and identify areas for improvement. The study then presents recommendations for developing a more comprehensive and effective corporate communication strategy, taking into account the specific objectives, target audiences, and monitoring mechanisms.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this case study include corporate communication strategy, corporate objectives, stakeholder engagement, brand building, internal communication, external communication, communication audit, communication effectiveness, and strategic communication planning.
- Quote paper
- Jobaire Alam (Author), 2013, An analytical case study on existing corporate communication strategies of TESCO PLC, UK, Munich, GRIN Verlag, https://www.grin.com/document/322613
