This study analyzed and examined the existing communication strategy of Tesco PLC and its importance on the current situation. Again it was a plan that conducted the steps of an audit. Finally the steps of a corporate communication was elaborated and discussed.
Any organization needs to have a strong communication system for its development and regular activities. Basically, communication is one of the most important things in any organization by which the organizational growth and strategies are highly influenced. So, the importance of communication in the corporate world is easily understandable.
Sometimes the performance of the organization is determined or selected by the corporate communication. Different terms of corporate communication and its audit are analyzed in this task. For the practical understanding of this report the researcher selected an UK based company Tesco PLC and discussed various topics regarding this research.
Table of Contents
1. Introduction
2. Analysis and discussion
3. Task 1: Analysis and examination of existing communication strategy and its importance
3.1 Purpose of communication strategy
3.2 Requirement 1.2: How corporate communication link to corporate objectives
3.3 Requirement 1.3: The relationship between corporate communication and corporate branding
4. Task 2: Planning and evaluation of corporate communication audit
4.1 Requirement 2.1: Planning of an internal corporate communication audit
4.2 Requirement 2.2: Conducting an internal corporate communication audit
4.3 Requirement 2.3: Effectiveness of current level of practice
4.4 Requirement 2.4: Planning of an external corporate communication audit
4.5 Requirement 2.5: Conducting an external corporate communication audit
4.6 Requirement 2.6: Effectiveness of current level of practice
5. Task 3: Development of a corporate communication strategy
5.1 Requirement 3.1: Objectives of a corporate communication strategy
5.2 Requirement 3.2: Selecting the audiences to influence with a corporate communication strategy
5.3 Requirement 3.3: Appropriate measures to monitor a planned corporate communication strategy
Objectives and Topics
The primary objective of this study is to examine the existing corporate communication strategy of Tesco PLC and to analyze the effectiveness and importance of communication audits within an organizational framework. The research aims to explore how these communication strategies align with organizational goals, branding efforts, and overall business growth.
- Analysis of corporate communication strategies and their alignment with corporate objectives.
- Evaluation of the relationship between corporate communication and corporate branding.
- Practical guidelines for planning and conducting internal and external communication audits.
- Development of objectives and monitoring measures for effective corporate communication systems.
Excerpt from the Book
Purpose of communication strategy
Everything in this world should have a purpose. Without specific purpose no guidelines can be set. So, there are also some purpose for the communication strategy. According to the above mentioned authors, some of the purpose of communication strategies are-
Corporate communication strategy helps to define the approach of the organization in the respective field.
Corporate communication strategy sets specific guidelines for the employees and personnel to communicate in a standard manner.
Corporate communication strategy has a purpose of achieving the organizational goal with the best suitable communication media and tools.
Corporate communication strategy defines a work plan and helps to implement the plan for the improvement of the existing communication system in the organization.
Corporate communication strategy is targeted to provide the best output from the available communication Medias.
An effective corporate communication strategy helps to identify the weakness and lacking in the existing communication system in the organization and find out a way to remove the weakness.
These are the basic purpose of corporate communication strategy in any organization. But there may be some other purpose for any organization based on the environment and situation of the organization (Schultz & Wehmeier, 2010).
Summary of Chapters
Introduction: Provides an overview of the importance of communication strategies in organizations and introduces Tesco PLC as the case study subject.
Analysis and discussion: Outlines the theoretical necessity of clear communication media for organizational operation and defines the structure of the analysis.
Task 1: Analysis and examination of existing communication strategy and its importance: Discusses the foundational purposes of communication strategies and their vital links to corporate objectives and branding.
Task 2: Planning and evaluation of corporate communication audit: Details the systematic approach to planning and executing both internal and external communication audits to assess organizational competence.
Task 3: Development of a corporate communication strategy: Focuses on the strategic objectives, identification of target audiences, and the establishment of monitoring mechanisms for communication systems.
Keywords
Corporate Communication, Communication Strategy, Tesco PLC, Communication Audit, Organizational Objectives, Corporate Branding, Internal Audit, External Audit, SWOT Analysis, Stakeholders, Monitoring, Performance, Strategic Communication, Management, Business Growth
Frequently Asked Questions
What is the core focus of this research?
This paper examines how corporate communication strategies function within a large-scale organization like Tesco PLC and analyzes the audit processes required to maintain their effectiveness.
What are the primary thematic areas covered in the document?
The main themes include the purpose of communication strategies, the relationship between communication and branding, the methodology for conducting communication audits, and strategies for monitoring organizational communication.
What is the central objective of the study?
The primary objective is to evaluate the existing communication strategy of Tesco PLC and to elaborate on the essential steps required to perform a comprehensive corporate communication audit.
Which scientific methods are utilized?
The study utilizes a case study approach, involving the examination of organizational records, financial performance data, and the application of standard business models like SWOT analysis to evaluate communication effectiveness.
What is discussed in the main body of the work?
The main body breaks down the analysis into three tasks: assessing current communication strategies, the planning and execution of communication audits, and the development of strategies including goal setting and audience selection.
Which keywords best describe this study?
The most relevant keywords include Corporate Communication, Communication Audit, Tesco PLC, Branding, Strategy, and Stakeholder Management.
How does Tesco link communication to corporate objectives?
According to the text, Tesco uses its formal communication system to ensure the regular flow of information to employees and stakeholders, which is crucial for reaching short-term and long-term organizational targets.
Why is a communication audit considered a prerequisite for success?
An audit allows an organization to assess its competence, identify weaknesses, and ensure that the communication strategy effectively supports the organization's mission and vision.
- Arbeit zitieren
- Jobaire Alam (Autor:in), 2013, An analytical case study on existing corporate communication strategies of TESCO PLC, UK, München, GRIN Verlag, https://www.grin.com/document/322613
