This paper develops a business plan for the fictional company getconnected.ch, which is a website that provides a platform for students and businesses in order to interact with each other. Thus, we want to become the number one platform for business / student interaction.
The company’s legal form is called “Einfache Gesellschaft”, managed by the two owners Jonas Josef and Oscar Merri. As the founders of the start-up are students, they have a good knowledge of the customer segment. Hence, they have been in the situation of needing the services offered by the start-up without having a facilitated access. Therefore, the website is built with the experience of the practical problem in mind.
The website enables companies to upload business projects as well as vacancies targeted to students. On the other hand, students can directly apply for the projects and vacancies. Students can create a profile, which can be used as talent sourcing by companies. As such, the website provides the following databases:
- Database of business projects
- Database for vacant jobs, trainee programs, internships, etc.
- Database of potential talents
The main customers of Getconnected.ch are students and companies. Furthermore, universities and student unions are an important target group we will focus on. However, the website will be free of charge for students. Thus, revenues will only be generated by cooperations with universities / student unions and by advertisements on the website. This makes the website very attractive for students and companies, as it is free of charge. All the universities we have contacted are interested in the idea of Getconnected. As the number of students increases every year the demand of business projects, jobs, trainees and internships increases as well. In addition, the competitor analysis showed that no one provides all functionalities we offer. Therefore, we want to fill this gap and serve the increasing demand.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- General Company Description
- Vision
- Mission
- Objectives and Goals
- Customers
- Business field
- Success factors
- Products and Services
- Services of Getconnected.ch
- Features and Benefits of the Product
- Marketing Plan
- Economics
- Customers
- Competition
- Competitors for business projects database
- Competitors for job vacancies
- Competitors for talent database
- Competitive advantage/disadvantage
- Promotion
- Location
- Management and Organization
- Startup Expenses and Capitalization
- Financial Plan
- Income Statement
- Break Even Analysis
- Cash Flow Analysis
- Legal considerations
- Risk Analysis
- Action Plan
- Appendixes
- Mockup of the Getconnected.ch website
- Offers
- Offer from Company 1
- Offer from Company 2
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The primary goal of Getconnected.ch is to establish a platform that streamlines communication between students and businesses, particularly in the context of project assignments, job vacancies, and talent sourcing. The platform aims to be the leading resource for this type of interaction, offering efficient and cost-effective services.
- Facilitating student-business interaction for project assignments, internships, and job vacancies.
- Developing a comprehensive talent database for businesses to utilize.
- Building strategic partnerships with universities and student unions.
- Achieving financial viability through a revenue model based on partnerships and advertising.
- Leveraging the founders' experience as students to create a user-friendly and relevant platform.
Zusammenfassung der Kapitel (Chapter Summaries)
The "Executive Summary" provides an overview of Getconnected.ch, highlighting its purpose, target audience, and key features. The "General Company Description" delves into the company's vision, mission, objectives, and target customers, including students, companies, and universities. It also discusses the website's business field, its success factors, and the founders' unique perspective.
The "Products and Services" chapter outlines the services offered by Getconnected.ch, focusing on the platform's features and benefits for both students and companies. The "Marketing Plan" examines the economic landscape, target customers, competition, and promotional strategies. It also analyzes the website's competitive advantage and discusses its location.
The "Management and Organization" chapter delves into the company's structure and leadership, while the "Startup Expenses and Capitalization" section explores the financial aspects of launching Getconnected.ch. The "Financial Plan" covers the income statement, break-even analysis, and cash flow analysis, providing a financial roadmap for the company.
The "Legal considerations" chapter addresses legal aspects of the business, while the "Risk Analysis" section identifies and assesses potential risks. The "Action Plan" outlines the steps necessary for implementing the business plan, and the "Appendixes" provide supplemental information, including mockups of the website and sample offers.
Schlüsselwörter (Keywords)
The primary focus of Getconnected.ch is on connecting students and businesses through a platform that facilitates project assignments, job vacancies, and talent sourcing. Key themes include student-business interaction, talent acquisition, university partnerships, revenue generation through advertising and partnerships, and leveraging the founders' experience as students to create a user-friendly and relevant platform.
- Quote paper
- Jonas Josef (Author), Oscar Merri (Author), 2015, Developing a plattform for student-business-interaction. Business plan for "getconnected.ch", Munich, GRIN Verlag, https://www.grin.com/document/323208
